Responsibilities

• Regional Exhibitions and Offline Event Planning & Execution: Plan and execute regional exhibitions and offline product promotion events in alignment with brand strategy. Manage event budgets, vendors, equipment, and venues to ensure smooth execution.
• Regional Promotion Resource Integration: Coordinate collaborations with KOLs and KOCs, as well as associations, institutions, and distributors, to integrate resources and enhance brand visibility in regional markets.
• Storefront and In-store Visual Merchandising Support: Design and manage storefronts and visual merchandising to maintain brand consistency and appeal across retail locations. Ensure in-store product displays and layouts align with brand standards.
• Event Effectiveness Evaluation and Resource Management: Evaluate the performance of exhibitions and offline events, analyze data, and provide insights into ROI. Manage offline marketing budgets to ensure effective allocation of resources.
• Cross-functional Collaboration: Work closely with other departments, especially Sales and Marketing, to ensure offline activities align with overall strategic objectives.
• Trend Monitoring and Innovation: Stay current with offline marketing trends and emerging tools, and propose innovative ideas to enhance brand exposure and event effectiveness.

Requirements

• Bachelor's degree or above, preferably in Marketing, Event Management, or Public Relations.
• Proficient in English for daily work communication; Spanish language skills are a plus.
• At least 1 year of experience in overseas event planning; strong capabilities in channel development, market-oriented thinking, understanding of hardware products, and data-driven analytical skills.
• Outgoing personality with strong self-drive and responsibility. A positive attitude and a professional demeanour with the ability to stay calm under pressure.
• Excellent organizational and cross-functional communication skills. A team player who can work both independently and collaboratively, exercise sound judgment, proactively address potential issues, and adapt to changing priorities.
• Highly adaptable and resilient, with the ability to manage frequent travel assignments.