NYC Law Firm - Social Media Coordinator

Responsibilities

• Core: Weekly Video Production (4 videos/week on Rednote & Douyin)
• Ideation: Brainstorm and pitch timely, relevant topics that resonate with entrepreneurs and business clients in the U.S.–China corridor; write scripts, talking points, and titles
• Filming: Set up and run shoots, including camera, lighting, and audio; direct the Managing Partner on camera to get natural, engaging delivery
• Editing (primary focus): Independently edit every video from raw footage to final cut, including:
• Tight pacing and cuts optimized for short-form, vertical (9:16) viewing
• Strong hooks in the first 3 seconds
• Accurate Chinese and English subtitles, on-screen text, and graphics
• Background music, sound effects, and audio cleanup
• Basic color correction and visual consistency across the channel
• Covers and thumbnails tailored to each platform

Requirements

• Proven short-form video editing skills. You must be able to independently edit polished, high-retention videos. Proficiency in CapCut / 剪映, Adobe Premiere Pro, Final Cut Pro, or similar tools
• A portfolio of short-form videos you personally edited (Rednote, Douyin, TikTok, Reels, or YouTube Shorts)
• Comfortable with filming, lighting, and audio setup
• Proficiency in Mandarin Chinese is required. You will create content for Chinese-speaking audiences
• Strong understanding of Rednote and Douyin content style, trends, and algorithms; familiarity with U.S. platforms is a plus
• Strong writing skills in both Chinese and English
• Ability to work fast and consistently, delivering four finished videos every week
• Self-starter with strong organizational skills
• 1-2 years of experience in video editing, content creation, social media, or digital marketing (internships and personal/freelance accounts count)
• Bachelor’s degree in Marketing, Communications, Digital Media, Film/Video Production, Journalism, or a related field preferred

Benefits

• Competitive salary of $60,000 per year
• The opportunity to build and own a social media program from the ground up
• Direct mentorship and collaboration with the firm’s Managing Partner
• A creative, entrepreneurial, and supportive team culture rooted in our core values: SCREAM (Service, Client-Centric, Relationships, Empowerment, Accountability, Mastery)
• Real impact, your work will directly contribute to client acquisition and firm growth