Responsibilities

• Drive a regional content strategy that enhances brand visibility, connects with the target audience, and adapts to cultural nuances and market trends.
• Content Production & Direction: Lead the content production process, overseeing all aspects from ideation to planning and execution.
• Ensure delivery of high-quality and impactful creative assets that align with our brand vision and resonate with our target audience.
• Project Management: Establish and maintain detailed project plans, timelines, and budgets for all content initiatives. Coordinate with internal and external stakeholders, including creative teams, agencies, photographers, videographers, and post-production specialists.
• Work closely with the regional marketing team, design team, and brand ambassadors to integrate brand messaging consistently across all touch points.
• Collaborate with the global team to ensure content adheres to brand guidelines while maintaining relevance to the regional audience.
• Brand Representation: Ensure that all regional content reflects the brand's core values, identity, and positioning, elevating the brand's image and credibility within the local market.
• Act as a brand ambassador, fostering positive relationships with key partners, influencers, and media outlets in the region.
• Content Performance Analysis: Utilize data-driven insights and analytics to evaluate the effectiveness of regional campaigns and content, identifying opportunities for optimization and improvement.
• Foster a collaborative and results-driven environment that empowers team members to excel and contribute their best work.

Requirements

• 5-6 years of experience and professional achievements.
• Excellent project management skills, with the ability to manage multiple projects simultaneously and deliver on time and within budget.
• Strong understanding of regional consumer behaviors, preferences, and cultural dynamics across different markets.
• Proficiency in content creation tools and adjacent processes.
• Passion for outdoor activities and a deep appreciation for nature and environmental conservation.
• Future-forward thinking with a positive, solution-oriented mindset and an entrepreneurial spirit.
• Excellent inter-personal skills and strong team player.
• Exceptional written and verbal communicator and strategic thinker that can simplify complex information.
• Proven experience managing complex timelines, budgets and deliverables.
• Ability to thrive in a matrix environment with multiple business functions.

Preferred

• You have deep experience in large scale productions, with exposure across various mediums, both physical and digital (i.e. content, activations, experiences, retail build, etc.) and can apply your skillsets to the ever-growing media landscape.
• No matter the project at hand, you nurture creativity and cultivate collaboration with any person/team you partner with as you bring projects through to success.
• Future-forward thinking with a positive, solution-oriented and an entrepreneurial spirit.
• A commitment to staying up to date with current and future technology and industry trends.

Benefits

• Benefits at VF Corporation : You can review a general overview of each benefit program offered, including this year's medical plan rates on www.MyVFbenefits.com   and by clicking Looking to Join VF? Detailed information on your benefits will be provided during the hiring process.