North America Case IH Brand Communication Manager

Oak Brook, IL (Hybrid)

$120K/yr – $184K/yrSenior Level8+ years expFull time

Posted 2 days ago

Job Summary

You will own regional brand communications, translating global strategy into a regional roadmap, managing multi-channel campaigns, launches, and brand governance across markets.

  • Translate strategy into regional roadmaps with clear priorities and KPIs
  • Drive multi-channel campaigns and product launch communications aligned with regional goals
  • Coach local teams to uphold brand guidelines and deliver impactful campaigns

Job Description

Responsibilities

  • Regional Brand Communications Strategy & Alignment
  • Translate global brand communications strategy into a regional roadmap with clear priorities, KPIs, and governance.
  • Own budget and the regional editorial plans
  • Ensure consistency of brand identity and messages across the region, in line with global guidelines
  • Coordinate main communication functions: Public Relations, Social Media presence, Product launches and Go-To-Market materials, presence at Fairs & Events, merchandising, translations & adaptations, in line with the regional marketing & commercial objectives.
  • Alignment with regional support functions: after-sales, AG PT, and Capital
  • Partner with the Global Lead to influence global planning with NA insights and market intelligence.
  • Market Enablement & Governance
  • Map market requirements and best practices
  • Articulate a plan to support market-specific needs and drive efficiencies and synergies locally

Requirements

  • Bachelor’s degree in Marketing, Communications, Public Relations, or a related field.
  • 8+ years of experience in communications or marketing functions
  • In/depth understanding of the communication landscape, and demonstrated experience in delivering impactful campaigns
  • Strong organisational and coordination skills and attention to detail.
  • Ability to manage multiple projects simultaneously and work to tight deadlines.
  • Ability to take responsibility and work under one's own initiative.
  • Teamwork orientation and pedagogic approach.
  • Strategic Influence: Ability to shape regional priorities while aligning with global vision.
  • Integrated Marketing Expertise: Skilled in orchestrating campaigns across PR, social, events, and digital.
  • Data-Driven Decision Making: Comfortable with KPIs, dashboards, and performance optimization.

Preferred

  • Experience in agriculture or similar industrial companies.
  • Familiarity with budget management and procurement processes.
  • Previous experience in a multinational or matrixed organisation.
  • Fluent written and verbal communication skills in English; additional European languages are an advantage
  • International background

Benefits

  • Flexible work arrangements
  • Savings & Retirement benefits
  • Tuition reimbursement
  • Parental leave
  • Adoption assistance
  • Fertility & Family building support
  • Employee Assistance Programs
  • Charitable contribution matching and Volunteer Time Off

Salaries

Posted range

$120K/yr – $184K/yr

Taken straight from the job posting.

See all CNH Industrial salaries

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North America Case IH Brand Communication Manager

CNH Industrial · Oak Brook, IL · Hybrid