Social Media and Marketing Manager

El Paso, TX (On-site)

$3K/mo – $4K/moMid LevelFull time

Posted 4 weeks ago

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Job Summary

Own daily social content and inventory marketing for a dealership across Facebook, Instagram, TikTok, and Google Business Profile, translating photos and video into promotions, ads, and reputation gains.

  • Responsibilities: Build and publish content, manage postings and ads, generate leads, and keep inventory visuals accurate and current.
  • Audience/Channels: Automotive buyers and local shoppers on social platforms, with emphasis on reels and short videos.
  • Measurement: Track engagement, followers, lead quality, and ROI to prioritize creative tests and budget decisions.

Job Description

Responsibilities

  • Create and publish daily content on Facebook, Instagram, TikTok, Google Business Profile, and other platforms.
  • Manage Facebook Marketplace inventory postings.
  • Develop engaging photo, video, and graphic content.
  • Respond promptly to comments, messages, and customer inquiries.
  • Monitor social media trends and implement new marketing ideas.
  • Increase followers, engagement, and online reputation.
  • Photograph and video vehicles daily.
  • Create reels, short-form videos, and promotional content.
  • Produce customer delivery photos and congratulations posts.
  • Design graphics for holidays, promotions, sales events, and dealership announcements.

Requirements

  • Experience managing social media for a business.
  • Graphic design experience (Canva, Adobe, Photoshop, or similar).
  • Video editing experience.
  • Knowledge of Facebook Ads Manager.
  • Strong communication and writing skills.
  • Highly organized and detail-oriented.

Preferred

  • Automotive marketing experience

Benefits

  • Employee discount
  • Flexible schedule
  • Paid time off
  • Professional development assistance

Marketing Team

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