NJ Field Brand & Merchandising Rep

Cranbury, NJ (On-site)

Salary Not AvailableEntry Level6+ years expFull time

Posted 2 months ago

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Job Summary

Drive the physical and digital retail experience by pairing in-store activations, merchandising, and digital content with marketing and sales goals to boost awareness and sales across partner locations.

  • In-store Activation: Plan and execute pop-ups with retail partners to educate customers and move products, aligned to brand goals.
  • Display & Digital: Maintain compelling in-store merchandising and refresh digital displays to reflect launches and promotions.

Job Description

Responsibilities

  • Lead and execute in-store pop-up events with retail partners to boost brand engagement, educate customers, and drive product sales, ensuring activations align with marketing and sales goals and partnering with retail staff to enhance the customer experience.
  • Implement merchandising updates with retail partners, ensuring products are prominently displayed, reflecting brand guidelines and seasonal campaigns, and optimized for visibility and sales.
  • Oversee in-store digital display updates to keep brand messaging current and engaging, coordinating with partners to refresh content with launches, promotions, and campaigns.
  • Maintain accurate online menus for retail partners, coordinating updates to availability, descriptions, and promotions, and monitoring performance to optimize customer experience.
  • Collaborate with marketing and sales to ensure objectives across marketing, sales, and branding are achieved.

Requirements

  • Ability to work in a fast-paced environment and multi-task
  • Ability to work within a team and on an individual basis
  • Flexible availability to meet the needs of the business (including evenings and weekends)
  • Commitment to arrive for scheduled shifts on time and maintain consistent attendance

Preferred

  • High school diploma or General Education Diploma (GED)
  • Minimum of 6-months Cannabis Familiarity
  • Understanding and knowledge of Cannabis products
  • Must stay current and adhere to all policy and regulations of the Cannabis Compliance Board and company policies in the areas he/she operates
  • Knowledge of state and federal laws relating to key areas of responsibility
  • Must be able to secure a State Agent Card Registration
  • Must be 21 years of age or older, and be able to pass an extensive background check
  • Must be authorized to work in the United States and have a car to travel to different locations
Ayr Wellness logo

Ayr Wellness

2.0 Glassdoor

AYR Wellness Inc. ("AYR") is an expanding vertically integrated, U.S. multi-state cannabis operator, focused on becoming the most trusted source of high-quality cannabis in the U.S.

Founded in 2017
New York, New York, USA
11% recommend to a friend
6% CEO approval

Marketing Team

Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$531.1M
Last Raise
$50M
Post IPO Debt, 8 months ago

Funding History

  • Jul 2025
    Post IPO Debt • $50M
  • Nov 2023
    Post IPO Debt • $48.8M
  • Nov 2021
    Post IPO Debt • $150M

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