Drive nightlife content strategy and real-time production for Groot Hospitality, coordinating cross-functional teams and live event coverage.

• Develop and implement content strategies tailored to nightlife venues, ensuring alignment with brand identity.
• Oversee the creation and management of content calendars, including scheduling and publishing across multiple platforms.
• Direct and participate in photoshoots, video production, and live event coverage to capture content.
• Collaborate with graphic designers, photographers, and videographers to ensure high-quality visuals.
• Produce engaging Reels, Tik Toks, Tweets, and Instagram Stories for real-time and pre-planned campaigns.
• Monitor and analyze content performance metrics, identifying trends and opportunities to optimize results.
• Provide regular reports and insights to Director of Content to inform strategy and decision-making.
• Utilize tools such as Dash Hudson for scheduling and performance tracking.
• Collaborate with venue teams, DJs, and artists to create buzzworthy content.
• Work closely with the Marketing team to align strategies and campaigns across all channels.