NFL Social Media Manager at MLabs | USA | $70K/yr – $75K/yr

MLabs

NFL Social Media Manager

USA (Remote)

$70K/yr – $75K/yrMid Level2+ years expFull time

Posted 5 weeks ago

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Job Summary

Own NFL social voice with end-to-end content and creator strategy that ties live action to growth and signups.

Social Channel Management: Own cross-channel NFL presence and audience growth.
Content & Real-Time: Lead calendar-driven storytelling plus reactive posts during game days.
Creator Relations: Build a scalable influencer pipeline for seasonal activations.

Job Description

Responsibilities

Social Channel Management: Oversee and scale the client's dedicated NFL accounts across X (formerly Twitter), TikTok, Instagram, and YouTube Short-Form.
Content Strategy & Execution: Develop and maintain a dynamic content calendar synchronized with the NFL calendar, covering weekly storylines, game-day events, injuries, market line movements, and platform-specific metrics.
Real-Time Engagement: Monitor live game developments, upsets, and trending narratives to produce high-impact, reactive content within rapid turnaround times.
Platform Integration: Translate live player market fluctuations, "backs and fades," and platform skill rankings into compelling talking points that resonate with the broader NFL digital community.
Performance Analytics: Drive meaningful growth in follower count, engagement metrics, and audience reach; ensure social initiatives actively convert into user sign-ups and platform activity rather than relying solely on vanity metrics.
Creator & Influencer Relations: Identify, source, and manage end-to-end relationships with NFL creators, streamers, and digital personalities. Orchestrate briefs, coordinate deliverables, and establish a scalable, repeatable pipeline for seasonal influencer activations.
Campaign & Media Collaboration: Contribute strategic concepts to broader NFL marketing campaigns. Align organic initiatives with the paid media and email teams, providing creative direction and identifying emerging social trends that can be converted into scalable campaign concepts.

MLabs

B.TECH stands as a dynamic Egyptian narrative embodying innovation, expansion, and influence. Our story began in 1997 with the introduction of Egypt's first electronics retail concept, we pride in our unrivaled position, with a wide network of over 175 stores across Egypt. Our success is underlined by leading the digital retail revolution in the Middle East and introducing our unique financing solutions, which have played a pivotal role in gaining unparalleled popularity among the Egyptian market, which positioned us as the number one choice for consumers and cemented our status as a powerhouse of innovation and market expansion. Our dedicated team, now over 5k strong, reflects our strong growth strategy centered on digital transformation, technology integration, and achieving success across a variety of dynamic, high-growth business sectors.

Founded in 1997

Nasr City, Cairo, EGY

4.2K employees (216 in marketing)

apply.workable.com/b-tech