New Shop Opening Marketing Manager

Responsibilities

• Pre-Opening Marketing Coordination
• - Serves as the primary point of contact for franchise owners throughout the New Shop Opening process, attending NSO checklist calls and internal cross-functional team check-ins.
• - Coordinates and onboards marketing training for new owners across core franchise-focused marketing platforms, and reviews local store marketing (LSM) training delivered by the NSO team, adding results to owner trackers.
• - Coordinates ordering and shipping of marketing materials for new shops, including LTO signage and custom shirt orders, and introduces new owners to their Construction Manager.
• - Conducts trade area analysis for each new shop, identifying local businesses within a 3–5 mile radius for potential partnership and influencer opportunities.
• - Coordinates shop transfers and vendor move-date changes as needed.
• Salt + Scale Program Management
• - Coordinates and hosts discovery calls with new owners to launch the Salt + Scale marketing program, and manages digital media campaign setup for both pre- and post-opening phases, including custom content creation for each.
• - Manages loyalty sign-up lists and sweepstakes across all three Salt + Scale initiatives — creating sign-up forms, tracking sign-ups, and importing contact groups to assign vouchers and journeys (a single pre-opening import, then weekly imports for 60 days post-opening).
• - Hosts and coordinates kickoff calls, monthly check-ins, and recap read-outs with owners (looping in the Regional Marketing Manager as needed), including bi-weekly scorecard and KPI tracking per shop in the program.

Requirements

• Experience in field, local, or grand-opening marketing, ideally within a multi-unit or franchise restaurant environment.
• Proficiency with marketing and loyalty platforms commonly used in multi-unit or franchise environments, or the ability to learn new systems quickly.
• Strong project management and organizational skills, with the ability to manage multiple simultaneous shop openings and shifting timelines.
• Comfortable coordinating travel logistics for an on-site travel team, including flights, hotels, and expense/receipt management.
• Experience with influencer outreach, local partnership development, and social media content creation.
• Excellent communication skills, with the ability to train and support new franchise owners on marketing platforms and best practices.
• Ability to be on call during evening and weekend Grand Opening events.
• Strong cross-functional collaboration skills, particularly with Construction, Operations, and Training teams.

Preferred

• - Experience with franchise coordination platforms.
• - Experience managing digital advertising campaigns and sweepstakes/loyalty sign-up programs.

Benefits

• - Competitive compensation: Competitive base compensation, an incentive bonus plan, and eligibility to participate in our annual performance review program, a direct reward for driving success and growth.
• - Comprehensive benefits: Medical, Dental, Vision, a flexible hybrid-remote work environment, Domestic Partner Benefits, Spouse & Children Benefits, HSA, FSA, a 401(k) with company match, Employer-Paid Life & AD&D Insurance and Short-Term Disability, Paid Time Off, Paid Holidays, paid flights and hotels, mileage reimbursement, a cell phone stipend, Playa discounts, a company credit card, and more.