Cascade Designs Inc

New Product Development Marketing Manager

Reno, NV (On-site)

$80K/yr – $110K/yrMid Level3+ years expFull time

Posted 3 months ago

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Job Summary

Drive end-to-end product marketing for Cascade Designs outdoor brands across a multi-brand portfolio.

  • Own end-to-end marketing delivery for Therm-a-Rest, PackTowl and Varilite product portfolios
  • Must-have: 3+ years of product marketing or project management experience
  • Standout: Cross-functional coordination and packaging/asset development across multiple brands

Job Description

Responsibilities

  • Own end-to-end marketing delivery for Therm-a-Rest, PackTowl and Varilite product portfolios for all artwork components on the product Bill of Materials
  • Develop Marketing project briefs, timelines, and milestones for new and existing products
  • Coordinate cross-functional teams to execute marketing initiatives on time and to standard
  • Support product positioning, naming, and messaging development
  • Provide planning and execution support for the Elastic Customs Collections Outdoor Brands digital workbook
  • Ensure alignment of Thermarest, PackTowl and Varilite product information, messaging, and assets across all materials
  • Trade shows, events, and POP/signage
  • Sell sheets and other sales collateral
  • Act as primary point of contact for Sales intake, translating needs into actionable marketing deliverables
  • Support planning and execution of global sales enablement initiatives, including Elastic Custom Collections Outdoor Brands digital workbook (2x annually)

Requirements

  • Bachelor’s degree in Marketing, Business, or comparable experience in related field
  • 3+ years of experience in product marketing, project management, or related field
  • Proven ability to manage multiple projects simultaneously in a fast-paced environment
  • Strong project management and organizational skills
  • Experience coordinating cross-functional teams and external vendors
  • Ability to manage timelines, assets, and deliverables across multiple stakeholders
  • Strong written and verbal communication skills

Preferred

  • Experience in consumer goods, outdoor industry, or related field
  • Experience supporting sales enablement initiatives (e.g., collateral, events, catalogs/workbooks)
  • Experience working with project management tools (e.g., Monday.com or similar)
  • Familiarity with packaging, print production, and/or asset development processes

Benefits

  • 3 weeks paid time off per year
  • 10 paid holidays
  • 3 Floating holidays
  • Great health benefits (medical, dental, vision)
  • 401(K) with company matching
  • Life insurance paid by Cascade Designs
  • Activity Gear Loaner Program and discounts on products purchased through Pro Deals
  • $100 to spend on Cascades Designs products and an employee discount on all Cascade Designs gear!