Own and accelerate the Greenfield pipeline and be directly accountable for generating and accelerating pipeline for the sales team.

• ABM ownership: run 1:1 and 1:Few campaigns with sales to generate pipeline.
• Diagnostic discipline: identify performance gaps and prescribe pivots using AI insights.
• Story-to-market: translate Atlassian AI and platform narrative into local proof points, customer stories, and themes.
• Strategy execution: build and execute the Greenfield accounts marketing plan in close partnership with sales leadership.
• AI-powered optimization: leverage AI tools to inform strategy, personalize at scale, and accelerate campaign development.
• Cross-functional momentum: collaborate with Greenfield Sales to run omni-channel campaigns that generate new pipeline and accelerate deals.
• Event planning: plan and execute in-person and virtual events based on regional gaps and priorities.
• Cross-team influence: shape demand gen, PMM, brand, and events priorities to meet Greenfield needs.
• Go-to-market alignment: partner with Greenfield sales leaders on target accounts, segments, and motions.
• Partner marketing: work with channel partners to drive co-marketing initiatives that amplify reach.

Measurable pipeline ownership and alignment across marketing and sales, with a calendar that ladders to the pipeline plan and regular performance reporting.

Requirements

• 7+ years of B2B marketing experience, with 3+ years of Account-Based Marketing experience in a high-growth environment.
• Proven experience owning, executing, and measuring 1:1 and 1:Few ABM motions across channels like paid media, email, content syndication, direct mail, and events.
• Experience generating pipeline for a sales organization and building programs to hit it with direct revenue impact.
• Strong AI fluency and active use of AI tools in marketing workflows for content generation, insights, optimization, and analytics.
• Genuine curiosity about AI in enterprise software and ability to translate into compelling narratives.
• Strong strategic thinking to diagnose gaps, form hypotheses, and recommend actions.
• Track record influencing cross-functional teams beyond coordination.
• Self-starter who can drive projects without needing permission.
• Deep understanding of B2B buying cycles and how marketing motions map to pipeline stages.
• Comfort with data-driven decision making using pipeline and campaign performance metrics.

Nice To Have

• Experience marketing platform or enterprise transformation products to C-suite buyers.
• Familiarity with PLG and sales-led enterprise motions and how they complement each other.
• Familiarity with Atlassian product suite and the system of work value proposition.
• Background in a high-growth B2B SaaS company navigating a major product or positioning shift.

Benefits

• Atlassian offers a wide range of perks and benefits designed to support you, your family and to help you engage with your local community.
• Our offerings include health and wellbeing resources, paid volunteer days, and so much more. To learn more, visit go.atlassian.com/perksandbenefits.
• To learn more about our culture and hiring process, visit go.atlassian.com/crh.
• To provide you the best experience, we can support with accommodations or adjustments at any stage of the recruitment process. Simply inform our Recruitment team during your conversation with them.