Responsibilities

• The Audience Development team is a cross-functional, multi-disciplinary team that is deeply embedded in departments across the News Digital org – editorial, product, e-commerce, data and analytics, to name a few. The primary goal of the Audience Development team is to acquire new audiences and grow existing ones, using real-time data and analytics to inform success.
• Major responsibilities of the team include SEO (search engine optimization), paid content distribution and performance marketing, newsletter operations and tech, and reengagement and recirculation tactics.
• Interns on this team have an amazing opportunity to participate in all of these responsibilities and partner directly with writers, editors, producers and executives.
• The NBC News Consumer Insights team looks to identify and understand the ‘why’ behind the ratings. Consumer Insights use a variety of quantitative research (surveys) and qualitative methods (focus groups, online communities, content analysis) to understand audience connection points that draw viewers to NBC News brands like TODAY, Nightly News, Meet the Press, Dateline, and NBC News NOW.
• Our research informs editorial, marketing, and ad sales efforts across linear and digital platforms.
• The intern is a member of the NBC News Marketing team where they will aid in the production and post-production of advertising, promotion and marketing materials for NBC News.
• They will develop understanding of the network brands by supporting day-to-day operations of the creative team.
• Interns will have the opportunity to engage in a portfolio project allowing them to learn and grow in creative and strategic skillsets.
• You will be responsible for helping drive social media production and publication to multiple social media accounts. You will be writing headlines, editing video and graphics, and distributing content across social media platforms.