National Trade Marketing Manager

Madison, WI (Hybrid)

Salary Not AvailableSenior Level6+ years expFull time

Posted 2 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own and drive the national trade marketing engine for Beer & RTD, turning brand strategy into execution-ready programs, ROI analysis, and cross-functional collaboration across Brand, Sales, and Supply Chain.

  • Trade Marketing Ownership: define and execute the national strategy, POS, BTL, and activation playbooks for distributors and sales teams.
  • ROI & Insights: own performance measurement and share leadership-ready outcomes with Brand and senior stakeholders.
  • Cross-Functional Orchestration: connect Brand, Sales, Supply Chain, and agencies to ensure on-time, aligned GTM programs.

Job Description

Responsibilities

  • Own national trade marketing strategy across our Beer & RTD portfolio
  • Lead POS, BTL programs, and execution toolkits from brief to in-market
  • Drive Buying Window governance and hold agencies and partners accountable to timelines
  • Build compelling sell-in stories and activation playbooks for Sales and Distributor partners
  • Own ROI analysis and share performance insights back to Brand and leadership
  • Serve as the connective tissue across Brand Marketing, Sales, Supply Chain, and external agencies

Requirements

  • 6+ years in Trade Marketing, Customer Marketing, or Commercial Marketing in beer, RTD, or beverage alcohol
  • Deep understanding of the U.S. three-tier system and how distributors operate
  • A track record of translating brand strategy into below-the-line programs that actually execute
  • Hands-on experience managing POS, promotions, trade toolkits, and execution calendars
  • Strong commercial instincts and ownership mentality around program performance and ROI

Benefits

  • Health, dental, and vision insurance
  • Paid time off & 9 paid holidays
  • 401(k) with company match
  • And more
Asahi Beer USA Inc logo

Asahi Beer USA Inc

Asahi Beer USA is home to Japan's no.1 beer brand, Asahi Super Dry, and shooter brand Twisted Shotz in the United States of America. With offices in Los Angeles, New York and our production site in Waunakee, Wisconsin, we aim to deliver high-quality beer and beverages to the nation. We are a purpose-led organisation with a strong focus on employees and contributing to the local communities where we are based.

Founded in 1998
Waunakee, Wisconsin, USA
39 employees (4 in marketing)

Traffic Signals

Monthly Visitors
6.9K
Monthly Google Ads Budget
$1.2K
Traffic Source Mix
Search
32%
Direct
45.6%
Referral
7.3%
Social
13.3%
Paid
1.4%

Headcount Trend

Current headcount: ~39

Marketing Team

Marketing Team Size
4 (10% of company)

Recent News