National Marketing Manager

California, MO (Remote)

Salary Not AvailableSenior Level2+ years expFull time

Posted 13 days ago

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Job Summary

Own and drive end-to-end divisional marketing, lead B2B and B2C campaigns, manage the budget, and use AI-based data insights to inform strategy and product launches.

  • Lead marketing strategy and budget for the division
  • Collaborate with Sales and Product for campaigns and launches
  • Leverage AI to analyze data and optimize messaging

Job Description

Responsibilities

  • Managing all marketing for the Division and activities within the marketing department
  • Contributing toward the marketing strategy for the company in line with Divisional growth objectives
  • Coordinating B2B marketing campaigns with sales activities
  • Developing and Overseeing the Division’s marketing budget
  • Utilizing AI tools to analyze and synthesize internal data in support of external marketing messaging
  • Coordinating and managing all tradeshow activities
  • Creating and publishing of all marketing material in line with marketing plans
  • Planning and implementing B2C promotional campaigns
  • Managing and improving B2B lead generation campaigns, measuring results
  • Overall responsibility for brand management and identity

Requirements

  • Bachelor degree in Marketing.
  • Minimum two years of experience in a corporate-level marketing role, specifically focused on marketing to multifamily property management organizations.
  • Strong analytical, project management, and communication skills
  • Proven experience developing and managing a full departmental P&L
  • Confident and dynamic personality
  • Strong creative outlook
  • Public speaking experience preferred
  • Design background a plus
Internet Brands logo

Internet Brands

3.0 Glassdoor

Internet Brands is an online media and technology company that serves businesses and consumers in four major categories: Automotive, Health, Legal, and Home/Travel. Our fully integrated approach combines leading web solutions for businesses with media websites for consumers.IB's award-winning consumer websites serve more than 250 million monthly visitors and include WebMD, Avvo, CarsDirect, and Fodor's Travel. Meanwhile, our range of web presence software products and services has established deep, long-term relationships with business clients.IB employs more than 5,000 people in over 20 office locations around the world, including our corporate headquarters in El Segundo, Calif., and other offices in New York City, San Francisco, Seattle, and Chicago. We're proud to foster a unique culture that combines the innovation of a start-up with the stability and profitability of an established corporation.

Founded in 1998
El Segundo, California, USA
6.7K employees (1,532 in marketing)
39% recommend to a friend
32% CEO approval

Traffic Signals

Monthly Visitors
386.5K
Traffic Source Mix
Search
16.7%
Direct
69%
Referral
13.1%
Social
0.6%
Paid
0.4%

Headcount Trend

Current headcount: ~6.7K

Marketing Team

Marketing Team Size
1,292 (19% of company)
Median Career Experience
11 years
Median Tenure
4.3 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$286.7M
Last Raise
$6.7M
Post IPO Equity, 12 years ago

Funding History

  • Jul 2014
    Post IPO Equity • $6.7M
  • Nov 1999
    Series Unknown • $280M
  • Feb 1999
    Series Unknown

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