Responsibilities

• Execute commercial marketing initiatives that support company revenue, market share, and growth objectives.
• Partner with Sales and Marketing leadership to develop and execute annual commercial marketing plans.
• Translate business priorities into effective market-level execution strategies.
• Identify opportunities to increase revenue, distribution, retail performance, and brand visibility.
• Lead go-to-market execution for new product launches, seasonal campaigns, and strategic initiatives.
• Monitor market performance and recommend improvements based on key business metrics and market insights.
• Lead, coach, and develop State Field Marketing Managers across multiple markets.
• Oversee the national Brand Ambassador program, ensuring activities align with sales priorities and commercial objectives.
• Establish execution standards, productivity metrics, and performance expectations for Field Marketing and Brand Ambassador teams.
• Manage retail activations, experiential programs, community events, product launches, and local partnerships.

Requirements

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field required.
• 8+ years of progressive experience in Trade Marketing, Commercial Marketing, Field Marketing, Sales Marketing, or Customer Marketing.
• 5+ years of experience leading multi-state field or commercial marketing teams.
• Demonstrated success partnering with Sales organizations to drive revenue growth.
• Experience managing commercial marketing budgets and measuring return on investment.
• Strong understanding of trade marketing, retail marketing, promotional planning, customer development, and sales enablement.
• Proven ability to lead cross-functional initiatives and deliver measurable business results.
• Strong leadership, analytical, financial management, communication, and project management skills.
• Travel up to 40% as business needs require.
• A valid driver's license and the ability to travel by air and automobile are required.

Preferred

• Experience within cannabis, CPG, beverage, alcohol, tobacco, or other highly regulated consumer industries.
• Experience with retailer marketing, B2B CRM platforms, marketing automation, and lifecycle marketing.
• Experience managing strategic retail partnerships and Joint Business Planning (JBP).
• Experience supporting multi-state product launches and commercial organizations.