Responsibilities

• Develop and implement an integrated national operations and marketing strategy
• Translate the company's overall strategy into actionable national operations and marketing plans
• Coordinate the balance between operational efficiency improvements and market growth targets
• Oversee the operational management of all regions/stores/business units nationwide
• Establish and promote unified operational processes, service standards, and management systems
• Drive the replication and implementation of best practices nationwide
• Responsible for planning national marketing strategies, brand promotion, and marketing activities
• Ensure consistency in brand positioning, communication content, and market execution

Requirements

• Bachelor's degree or above in Business Administration, Marketing, or a related field
• MBA or relevant management training background preferred
• Over 20 years of experience in operations management or marketing management
• At least 15 years of experience in nationwide or multi-regional operations/marketing management
• Experience in managing both operations and marketing functions simultaneously
• Market strategy and brand management capabilities
• Data analysis and performance management capabilities

Preferred

• Background in chain retail, service industry, or nationwide channel-based enterprises
• Experience in brand upgrading, nationwide marketing, or business expansion
• Experience in omnichannel or digital marketing practices
• Experience in matrix management of large organizations