National Director of Brand, Marketing and Media

Belton, SC (Remote)

Salary Not AvailableDirector/Executive7+ years expFull time

Posted 3 months ago

Job Summary

Own cross-channel Growth execution for a mission driven nonprofit, unifying brand, media, and audience campaigns with the audience engagement and events teams.

  • Growth ownership: co-lead strategy with the Director, align brand, marketing and media priorities, and drive campaign development and promotion.
  • Brand and channel governance: ensure consistent messaging, brand standards, creative direction, and campaign alignment across publications, podcasts, digital, and website touchpoints.
  • Measurement and collaboration: surface campaign, media, platform, and brand engagement insights and tie them to seasonal initiatives and next steps.

Job Description

Responsibilities

  • Co-lead Growth strategy alongside the Director of Audience Engagement, Sales & Events.
  • Lead brand, marketing, and media priorities across the Growth division.
  • Ensure Trail Life’s message, presentation, and market-facing alignment are clear and consistent.
  • Oversee brand standards, creative direction, and campaign alignment across channels.
  • Lead campaign development, messaging alignment, and promotion strategy.
  • Oversee media, content, and platform priorities, including publications, podcast development, and digital support.
  • Guide website strategy from the Growth side, including content priorities, campaign support, and user journey recommendations.
  • Align creative, communications, and media efforts around Growth priorities and seasonal initiatives.
  • Partner with the audience engagement side to ensure campaigns and messaging support participation, events, sales activity, and next-step movement.
  • Lead and support the Brand, Marketing & Media team, including execution, narrative, creative, and digital media functions.

Requirements

  • Any combination of education and experience equivalent to graduation from an accredited college or university with an associate’s degree in a related field required.
  • 7+ years of progressive marketing leadership experience, including at least 5 years in executive roles.
  • Proven ability to lead multidisciplinary teams and execute brand strategy in a mission-driven environment.
  • Expertise in brand development, digital marketing, campaign management, and cross-platform storytelling.
  • Excellent written and verbal communication skills; persuasive and inspiring.

Nice to Have

  • Experience in nonprofit, faith-based, or cause-driven marketing.
  • Familiarity with CRM systems, digital ad platforms, content management systems, and analytics dashboards.
  • Background working with or marketing to churches, men's ministries, or family-based organizations.

Benefits

Compensation

How to Apply

About Trail Life USA

Membership in Trail Life USA, subscription to and constant adherence to the Trail Life USA Statements of Faith and Values, agreement and adherence to the Trail Life Code of Conduct, and agreement and adherence to the Employee Handbook.

Trail Life USA logo

Trail Life USA

Trail Life USA is a Christian adventure, character, and leadership program for young men. Our vision is to be the premier national character development organization for young men which produces Godly and responsible husbands, fathers, and citizens.Our mission is simple and clear: to guide generations of courageous young men to honor God, lead with integrity, serve others, and experience outdoor adventure.Visit us online at www.TrailLifeUSA.com.

Founded in 2013
Belton, South Carolina, USA
94 employees (5 in marketing)

Salaries

General Marketing median pay in the United States

$88K/yr

Most pay falls between $68K and $125K. Based on 14,727 salaries.

See all Trail Life USA salaries
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National Director of Brand, Marketing and Media

Trail Life USA · Belton, SC · Remote