Responsibilities

• Strategy & Execution Leadership
• Lead the development and execution of Jeeter's overall digital marketing strategy, ensuring alignment with business and marketing goals and brand identity.
• Follow and ensure alignment with the overall marketing calendar across all channels and campaigns.
• Be AI-savvy, putting AI and automation platforms to work to streamline digital programming and campaign execution, increasing output and efficiency without simply adding headcount.
• Stay ahead of an ever-changing cannabis landscape by identifying and testing new platforms and channels while continuously optimizing the ones we already use.
• Advertising Strategy & Account Engagement
• Direct and optimize targeted B2B and B2C advertising efforts, ensuring campaigns effectively drive sales and engage the desired audience.
• Manage and optimize digital advertising campaigns with cannabis media partners, ensuring we resonate with the target customer base.
• Oversee the digital advertising budget, ensuring efficient resource allocation and maximizing ROI through data-driven decision making, automation, bid management, and creative testing.
• Lead online programming with key accounts, expanding digital engagement and reach with those that have a significant digital footprint
• Collaborate with the Visual Merchandising (VM) team to create in-store print and digital assets that support lead generation and customer engagement initiatives.
• Content Distribution & Digital Presence Management
• Build a distribution-first approach to content, maximizing the reach and impact of every asset through repurposing and cross-platform amplification
• Drive organic and social growth through short-form video, creator partnerships, influencer collaborations, and platform-native content strategies.
• Amply top-performing content across owned, earned, and paid channels, including SEO/AEO, syndication, programmatic media, and cross-channel distribution.
• Oversee and ensure consistent messaging across website , social media, email, SMS, and other digital channels .
• Partner with creative teams to manage website content, perform content audits, and maintain site functionality and accuracy.