Jeeter

National Digital Marketing Director

Desert Hot Springs, CA (On-site)

Salary Not AvailableDirector/Executive8+ years expFull time

Posted 3 weeks ago

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Job Summary

AI driven, cross-channel ownership of Jeeter’s digital program with a bias toward scalable, automation-enabled growth.

  • Owns end-to-end strategy and calendar alignment across channels to move sales and engagement.
  • Leverages AI and automation to accelerate execution, optimize bidding, and test creative without adding headcount.

Job Description

  • Lead the development and execution of Jeeter's overall digital marketing strategy, ensuring alignment with business and marketing goals and brand identity.
  • Follow and ensure alignment with the overall marketing calendar across all channels and campaigns.
  • Be AI-savvy, putting AI and automation platforms to work to streamline digital programming and campaign execution, increasing output and efficiency without simply adding headcount.
  • Stay ahead of an ever-changing cannabis landscape by identifying and testing new platforms and channels while continuously optimizing the ones we already use.
  • Direct and optimize targeted B2B and B2C advertising efforts, ensuring campaigns effectively drive sales and engage the desired audience.
  • Manage and optimize digital advertising campaigns with cannabis media partners, ensuring we resonate with the target customer base.
  • Oversee the digital advertising budget, ensuring efficient resource allocation and maximizing ROI through data-driven decision making, automation, bid management, and creative testing.
  • Lead online programming with key accounts, expanding digital engagement and reach with those that have a significant digital footprint
  • Collaborate with the Visual Merchandising (VM) team to create in-store print and digital assets that support lead generation and customer engagement initiatives.
  • Build a distribution-first approach to content, maximizing the reach and impact of every asset through repurposing and cross-platform amplification