Responsibilities

• Support the National Designer Event division with dedicated event planning, operations and execution across the company in partnership with the merchant, pr, marketing teams cross-functionally.
• Develop event strategies in partnership with the various leads to drive profitable sales through customer acquisition, activation, retention and engagement by delivering: (1) the Nordstrom story through compelling and immersive experiences highlighting our strategic pillars and (2) persistent events primarily focused on product and support always-on business goals and priorities.
• Responsible to toolkit and roll-out national customer-centric events that drive brand awareness, store traffic, volume and deepens relationships with Nordstrom customers.
• Develop strategic event plans (concept, timelines, outreach, integrations, deliverables) for assigned national divisional lead to ensure multi-channel filters are applied.
• Manage all aspects of event marketing from developing new concepts, overseeing operational logistics and event production, vendor management, coordination with internal and external partners, timelines, tracking event ROI and budget management.
• Lead divisional responsibility event intake to create streamlined toolkits for YOY persistent events to support in-store volume goals laddering to merchant priorities and supporting key brands
• Manage complex events with multiple stakeholders (internal and external) and manage and effectively communicate both up and down the pyramid.
• Liaise with Corporate based Brand Marketing Team and merchants to ensure alignment on corporate event priorities and overall JWN/marketing goals and initiatives.
• Work closely with external vendors including agencies to ensure cost efficiencies and maintain a consistent brand image in all messaging and activities.
• Collaborate with designer brand partners to bring event strategy and vision to life, ensuring alignment on shared goals and deliverables