National Council for Mental Wellbeing Marketing Operations Lead

Massachusetts, USA (Remote)

$135K/yr – $150K/yrSenior Level6+ years exp

Posted 1 month ago

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Job Summary

Own end-to-end marketing operations and data governance to drive measurable pipeline and ROI, with AI-assisted automation and enterprise tech collaboration.

  • Marketing Operations roadmap and platform governance including Marketo architecture and day-to-day administration.
  • Campaign tracking, naming conventions, UTMs, data quality, lead lifecycle governance, and funnel attribution.
  • Partner with Enterprise Technology and BI to enable automation, AI-assisted workflows, data enrichment, and actionable dashboards.

Job Description

Own end-to-end marketing operations and data governance to drive measurable pipeline and ROI, with AI-assisted automation and enterprise tech collaboration.

  • Marketing Operations roadmap and platform governance including Marketo architecture and day-to-day administration.
  • Campaign tracking, naming conventions, UTMs, data quality, lead lifecycle governance, and funnel attribution.
  • Partner with Enterprise Technology and BI to enable automation, AI-assisted workflows, data enrichment, and actionable dashboards.
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Positively Partners

Positively Partners specializes in HR outsourcing, management consulting and executive search. We believe that organizations succeed when leaders invest in building pro-social, inclusive, and collaborative workplaces. Through genuine partnership, curiosity, and a commitment to shared learning, we help organizations adopt evidence-based approaches to recruitment, people management, and HR operations.

Founded in 2016
Boston, Massachusetts, USA
20 employees (2 in marketing)