National Brand Manager

Denton, TX (On-site)

Salary Not AvailableSenior LevelFull time

Posted 2 months ago

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Job Summary

Own the distribution and brand execution for Lily of the Desert across brokers, distributors, and field teams, aligning retailer goals with growth forecasts and a consistent brand voice while traveling to trade shows to represent the brand.

  • Channel and partner management: oversee broker/distributor relationships and field personnel to drive distribution growth.
  • Forecasting and accountability: develop sales forecasts and hold ownership over sales goals with data-driven reviews.
  • Brand execution: partner with creative teams and agencies to ensure cohesive messaging across all channels and events.

Job Description

Responsibilities

  • Managing relationships with brokers, distributors, and field personnel
  • Coordinating activity and performing regular reviews of KPI's and retailer goals
  • Developing sales forecasts with accountability for sales goals
  • Working to drive distribution growth and maintain consistent brand messaging across all channels
  • Serving as a brand ambassador for Lily of the Desert
  • Significant travel to trade shows and events is required, estimated at >50%

Requirements

  • Strong CPG experience, preferably in Natural products
  • Proven experience in brand management and market analysis
  • Ability to collaborate effectively with creative teams, and external agencies for cohesive brand messaging
  • Knowledge of digital marketing strategies, including social media, content marketing, and analytics tools including SPINS and other data information
  • Exceptional written and verbal communication skills
  • Willingness to travel >50%

    Benefits

    • LODC Group is proud to be an equal opportunity employer offering a comprehensive total rewards package which meets or exceeds industry standards.
    Lily of the Desert logo

    Lily of the Desert

    Lily of the Desert is a family-owned manufacturer of nutritional products and supplements. Founded in 1971, Lily of the Desert has grown to over 275 employees in 3 locations across Texas. The foundation of the company starts with the vertically integrated aloe vera operation and extends to the Nutrition Division which manufactures a variety of nutritional supplements.The focal point and motto of Lily of the Desert is to provide consumers with scientifically validated products which are of the utmost efficacy and provide substantial benefits. Consumers can trust that the content on the package is valid; and that the product does exactly what the claims say it is going to do. This high standard of quality is achieved through unsurpassed research and science in independent clinical studies on ingredients and finished goods, through modern manufacturing capabilities, patented processes, and GMP's. The state-of-the-art aloe vera and large liquid production plant in Mercedes, TX covers a nine acre campus and processes approximately 2.5 million gallons of aloe vera products with the help of 150 employees. This plant produces all Lily of the Desert aloe vera based products including juices and gels, topical/skin care products, and aloe vera powders. The Nutrition Division houses a 100,000 sq ft. plant in Carrollton, TX which features pharmaceutical grade blending, high speed filling and packaging, while housing fully automated manufacturing equipment and a state-of-the-art lab.

    Founded in 1971
    Denton, Texas, USA
    106 employees (6 in marketing)

    Traffic Signals

    Monthly Visitors
    25.3K
    Traffic Source Mix
    Search
    36.7%
    Direct
    45.9%
    Referral
    6.4%
    Social
    9.5%
    Paid
    1.3%

    Headcount Trend

    Current headcount: ~106

    Marketing Team

    Marketing Team Size
    4 (4% of company)