National Advertising Campaign Specialist at Lamar Advertising Company | Baton Rouge, LA | $21/hr – $25/hr

Lamar Advertising Company

National Advertising Campaign Specialist

Baton Rouge, LA (Hybrid)

$21/hr – $25/hrMid Level3+ years expFull time

Posted 5 months ago

Job Summary

Drive national digital campaigns and cross-team coordination to ensure timely, compliant delivery.

Own end-to-end digital scheduling and PRO asset management
Must-have: 3–5 years of related experience
Standout: Cross-functional liaison across sales, IT, and local offices

Job Description

Responsibilities

Oversee all post-buy aspects of a National Campaign and manage the execution of dynamic digital campaigns
Serve as a liaison between the National Sales team, national customers, IT, and local Lamar offices to troubleshoot and drive resolutions during the life cycle of the campaign
Oversee day-to-day communication of material delivery, installation updates, digital scheduling, and proof of performance delivery
Ensure scheduling and campaign compliance and uphold digital scheduling best practices
Provide a day-in-the-life workflow including posting instructions, asset audits, distribution to local offices, and daily status updates
Execute a high volume of digital scheduling daily and manage iSpot order coordination from start to finish
Manage client expectations and establish delivery deadlines; obtain assets from sellers, clients, or design agencies
Audit incoming proof of performance information for completion and accuracy; manage PRO projects from simple to complex
Attend weekly team meetings to provide campaign updates and reports to key stakeholders (national sales team, NOC, iSpot Team)
Identify and troubleshoot digital delivery issues; communicate implications to stakeholders

Requirements

HS Diploma or equivalent required
3-5 years of related work experience is required
BA/BS Degree in a related field, such as Business, Marketing, or Communications preferred
Proficiency in Microsoft Office applications (Word, Excel, Google Sheets)
Ability to work independently and act on one's own initiative
Ability to learn and implement new computer applications quickly and effectively
Ability to identify, analyze, and discuss issues and ideas clearly and effectively with all levels of staff, as well as customers and their production companies
Strong mediation skills
Critical and analytical thinking skills
Ability to prioritize tasks

Preferred

BA/BS Degree in a related field, such as Business, Marketing, or Communications preferred
Previous work experience in media preferred
Basic understanding of IT language and technical requirements
Strong written (Email) and verbal communication skills (listed as desirable)
Proficiency in Microsoft Office applications (Word, Excel, Google Sheets) is listed under requirements but is a useful plus

Benefits

120 hours of paid time off (PTO) that increases with tenure
12 paid company holidays, including President's Day and Juneteenth
Multiple medical plan options and health savings account
Hospital, Critical Illness, and Accident coverage
Short & long-term disability and paid parental leave
Employee Stock Purchase Plan
401k plan with company match
Up to $1,200 value in employer-paid HSA contributions and cash rewards for engaging in our wellness program
A people-first culture that invests in connection, community involvement, and transparency around employee feedback
Seasonal Corporate perks such as holiday parties, crawfish boils, and food trucks

Lamar Advertising Company

4.4 Glassdoor

Founded in 1902, Lamar Advertising Company (Nasdaq: LAMR) is one of the largest outdoor advertising companies in the world, with displays across the United States and Canada. Lamar offers advertisers a variety of billboard, interstate logo, transit and airport advertising formats, helping both local businesses and national brands reach broad audiences every day. In addition to its more traditional out of home inventory, Lamar is proud to offer its customers the largest network of digital billboards in the United States. Please feel free to explore our website www.lamar.com for additional information.The views and opinions expressed on this social media platform are solely those of the individual contributors and do not necessarily represent the official views of Lamar. We do not endorse or take responsibility for any content shared by our followers or third-party users.

Founded in 1902

Baton Rouge, Louisiana, USA

3.7K employees (470 in marketing)

www.lamar.com

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