National Advertising Campaign Specialist

Baton Rouge, LA (Hybrid)

$21/hr – $25/hrMid Level3+ years expFull time

Posted 20 hrs ago

Job Summary

Own end-to-end national campaign delivery and post-buy processes, coordinating digital scheduling, proofs of performance, and cross-functional collaboration across sales, IT, and local offices.

  • Lead national campaign execution and post-buy operations
  • Coordinate scheduling, proofs of performance, and stakeholder communications

Job Description

Responsibilities

  • Oversee all post-buy aspects of a National Campaign, including day-to-day communication of material delivery, installation updates, digital scheduling, and proof of performance delivery
  • Manage the execution of dynamic digital campaigns
  • Act as a liaison between the National Sales team, national customers, IT, and local Lamar offices to troubleshoot and drive resolutions during the life cycle of the campaign
  • Ensure scheduling and campaign compliance and uphold digital scheduling best practices
  • Provide accurate spec sheets for contracted locations and shipping address information to customers supplying their own production materials
  • Ensure posting instructions for national campaigns are provided in a timely manner by customers and are ready for distribution
  • Audit posting instructions and creative file images from the customer for accuracy; resolve creative file issues accordingly, directly with the customer or the customer’s design agency
  • Distribute posting instructions and creative images to local sales offices for national campaigns
  • Track production materials, maintain tracking logs, and digital schedule organization best practices for each campaign
  • Execute a high volume of digital scheduling on a daily basis

Requirements

  • HS Diploma or equivalent required
  • BA/BS Degree in a related field, such as Business, Marketing, or Communications preferred
  • Previous work experience in media preferred
  • 3-5 years of related work experience is required
  • Or other equivalent combination of education and experience
  • Strong written (Email) and verbal communication skills
  • Strong discernment and predictive problem-solving skills
  • High sense of urgency
  • Highly organized with a systematic approach to detail-oriented work
  • Works well under deadlines and pressure

Benefits

  • A 4-week training period
  • 12 paid company holidays, including President's Day and Juneteenth
  • A comprehensive training program
  • Career advancement opportunities
  • Ongoing professional development and internal leadership programs to maximize your career potential
  • Multiple medical plan options and health savings account
  • Hospital, Critical Illness, and Accident coverage
  • Short & long-term disability and paid parental leave
  • Employee Stock Purchase Plan
  • 401k plan with company match
Lamar Advertising Company logo

Lamar Advertising Company

4.4 Glassdoor

Founded in 1902, Lamar Advertising Company (Nasdaq: LAMR) is one of the largest outdoor advertising companies in the world, with displays across the United States and Canada. Lamar offers advertisers a variety of billboard, interstate logo, transit and airport advertising formats, helping both local businesses and national brands reach broad audiences every day. In addition to its more traditional out of home inventory, Lamar is proud to offer its customers the largest network of digital billboards in the United States. Please feel free to explore our website www.lamar.com for additional information.The views and opinions expressed on this social media platform are solely those of the individual contributors and do not necessarily represent the official views of Lamar. We do not endorse or take responsibility for any content shared by our followers or third-party users.

Founded in 1902
Baton Rouge, Louisiana, USA
3.7K employees (470 in marketing)
89% recommend to a friend
97% CEO approval

Salaries

Posted range

$21/hr – $25/hr

Taken straight from the job posting.

See all Lamar Advertising Company salaries

Marketing Team

Marketing Team Size
261 (7% of company)
Median Career Experience
6 years
Median Tenure
9.5 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$400M
Last Raise
$400M
Post IPO Debt, 6 months ago

Funding History

  • Sep 2025
    Post IPO Debt • $400M

Traffic Signals

Monthly Visitors
61.6K
Traffic Source Mix
Search
37.6%
Direct
56.4%
Referral
4.3%
Social
1.2%
Paid
0.4%

Headcount Trend

Current headcount: ~3.7K

Recent News

Lamar Advertising Company logo

National Advertising Campaign Specialist

Lamar Advertising Company · Baton Rouge, LA · Hybrid