Responsibilities

• Manage North America Oral Care Retail Media campaigns across top retailers, owning the campaigns from creation, through to ongoing optimization to deliver aligned media and sales KPI’s. Responsibilities include:
• Search Strategy & Activation
• - Develop and execute eRetail search strategies aligned to brand, category, and customer objectives
• - Own keyword and product targeting strategies across priority platforms
• - Translate business priorities (innovation launches, seasonal pushes, hero SKUs) into effective search strategy
• Campaign Management & Optimization
• - Manage day-to-day activation of search campaigns, including budget pacing, bid management, and targeting refinements
• - Continuously optimize campaigns to improve ROAS, conversion rate, share of voice, and incremental sales
• - Test and scale new search capabilities, formats, and beta opportunities offered by retail media partners
• Performance Measurement & Insights

Requirements

• Bachelor’s degree in Marketing, Business, Analytics, Media Operations or a related field.
• Experience in one of the following areas: Digital Commerce, retail media, or paid search (Amazon experience strongly preferred).
• Hands-on experience managing search campaigns within major eRetail platforms in US and Canada.
• Strong analytical skills with the ability to interpret performance data and translate insights into action.
• Proficiency in Excel and performance reporting tools.
• Ability to work 3 days per week out of our Mason, OH office.
• Ability to travel as required in role, approximately 10-20% of the time.

Preferred

• Experience working with CPG, consumer goods, or omnichannel retail environments.
• Familiarity with broader retail media ecosystems (DSP, onsite display, offsite media).
• Experience managing agencies or external partners.