Responsibilities

• Develop and execute comprehensive, segment-specific marketing strategies and annual plans for the breeder, shelter, working dog, sporting dog & service dog segments.
• Lead the creation of compelling positioning, messaging, content, and campaigns that will highlight the performance, health & welfare benefits of our programs & nutrition solutions in professional environments.
• Drive brand preference and recommendation among professional audiences while supporting both direct-to-professional & distributor purchase pathways.
• Build and optimize an integrated marketing mix including digital, social, content, events, trade programs, partnerships & customer relationship tools & initiatives tailored to each professional segment
• Partner closely with Sales, Sales Operations/Planning & Recommendation/DTC and Professional Division Leadership Team to align on marketing activities with enterprise goals and deliver a seamless customer experience
• Establish clear KPI’s, track performance and continuously optimize programs based on customer feedback, data & insights.
• Streamline and harmonize North American programs to create a consistent regional experience while addressing the US/Canadian market & business nuances.
• Lead, coach and develop the Professional Division marketing team, fostering a high-performance & collaborative culture
• Identify, negotiate, & cultivate strategic partnerships with industry organizations, associations, influencers/ambassadors and key opinion leaders in the professional dog/cat space.
• Stay ahead of industry trends, competitive activity, and emerging opportunities in the professional nutrition channel.

Requirements

• Bachelor’s degree in Marketing or business
• 10 years of marketing experience, with at least 4 years in a leadership role
• Deep experience in B2B or professional-channel marketing, ideally within pet nutrition, animal health, pharma, or performance-driven consumer goods
• Proven track record of developing and executing integrated marketing strategies that deliver measurable business results (revenue growth, brand preference, customer acquisition/retention & recommendation growth)
• Hands-on experience with digital marketing, content strategy, trade marketing, events, CRM, loyalty programs & marketing analytics/tools
• Excellent leadership, communication, presentation & interpersonal skills with the ability to influence & collaborate effectively across all levels of the organization
• Passion for dogs & cats and the professionals who work with them

Benefits

• medical and dental benefits
• participation in 401k plan
• paid time off benefits
• company bonus