NA Fem Care Social Media Campaign Manager

Cincinnati, OH (On-site)

$85K/yr – $122K/yrMid Level1+ years expFull time

Posted 3 days ago

Job Summary

Lead the end-to-end paid social programs, owning audience strategy, campaign setup, optimization, and reporting while collaborating with media, creative, and agency partners to drive growth.

Develop social tactical plans and audience strategies for targeted, premium media programs.
Analyze performance data to optimize campaigns and present insights to brand teams.

Job Description

Responsibilities

Be responsible for social tactical plan creation as well as audience creation, campaign set up, execution, tagging/trafficking creative assets and reporting across social media channels
Monitor campaign pacing and performance in line with Brand goals and objectives making ongoing campaign optimization recommendations and measuring impact of campaigns using quantitative and qualitative metrics
Present campaign recaps and insights to strategic planners and brand teams
Work closely with Digital Media and Marketing Technology supplier teams to act as the tactical social media subject matter expert and ensure the technical capabilities needed to enable and optimize media plans are implemented
Serve as subject matter expert across a range of Paid Social channels, managing the day-to-day and partnering with our creative and PR agency counterparts to execute strategies/programs that unlock growth.
Partner to develop digital media journeys, on-ramps, and audience strategies to deliver highly targeted, premium, and relevant media programs.
Collaborate with the broader media team to build capability and/or make strategic shift recommendations within platforms
Lead learning agendas across several brands, inclusive of measuring, optimizing, and disseminating findings to the broader organization
Work successfully across in-house team and key media and creative agency teams for full integration of media and communications plans

Requirements

1+ years of experience executing holistic paid digital media campaigns in social media platforms
Experience leveraging data to provide ongoing actionable insights into campaign performance

Preferred

2+ years of experience executing holistic paid digital media campaigns in social media platforms (Facebook Blueprint Certification a plus)
Deep expertise in paid social media to drive brand and ecommerce, experience with online to offline and app acquisition campaigns
Proficient in Microsoft Office
Strong analytics background: Able to triangulate between data, brand goals and opportunities to make recommendations and optimize plans.
Understanding of analytics tools (e.g., Google Analytics)

Procter & Gamble

4.1 Glassdoor

P&G was founded more than 185 years ago as a soap and candle company. Today, we’re one of the world’s largest consumer goods companies and home to iconic, trusted brands, including Always®, Charmin®, Braun®, Fairy®, Febreze®, Gillette®, Head & Shoulders®, Oral B®, Pantene®, Pampers®, Tide®, and Vicks®. The design, development, growth and success of these products—and many more—is thanks to the innovative and insightful minds of our people. From Day 1, you’ll help make everyday life easier for our 5 billion consumers. There is no single equation for success at P&G, because no two P&G people or careers are alike. Just as we strive to deliver a superior consumer experience, we aim to deliver a superior employee value equation as well. With our large global footprint, there are many opportunities to work with P&G in multiple locations. We offer opportunities in approximately 70 countries and continually aim to attract, reward and advance the finest people in the world. Here, we want you to get your career off to a fast start. That's why we don't have any rotational development programs or gradual ramping-up periods: you’ll be able—and encouraged—to dive right in from Day 1. Join us and help make life better through meaningful work that makes an impact from Day 1.

Founded in 1964

Cincinnati, Ohio, USA

95K employees (9,056 in marketing)

www.pg.com

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