Responsibilities

• Manage and optimize high-spend campaigns across Meta and Google (YouTube, Search, and Performance Max)
• Work with other media buyers on cross-platform and state-level budget strategy, determining where we should scale, cut, or reallocate spend to hit volume and profitability goals
• Check and/or ensure the campaigns over weekends to monitor performance (cut high ads, ensure nothing is broken, ensure volume is good, etc.)
• Turn off / on campaigns when guided by any Quintessa Leadership, even if outside of business hours
• Knowing all of our best ads and how all of our campaigns are set up across Meta & Google
• Own monthly and weekly spend planning/pacing across platforms and states
• Own our key media buying Google Sheets and reporting, ensuring performance data, spend tracking, pacing, and other critical sheets are accurate and up to date
• Continuously improve Meta and Google performance through testing, optimization, and creative expansion
• Launch ad creatives across Meta & Google
• Identify ads and angles that are starting to work and scale them across new states and markets (CRITICAL)

Requirements

• You’ve managed $1M+ per month in ad spend
• You can spot a winning ad early and know exactly where to scale it
• You live and breath media buying AKA LOVE THE GAME
• Someone who loves looking at the data, spotting patterns, and scaling winning ads
• You’re obsessed with innovating and bringing new ideas to the company
• You fully understand creative diversity and how it impacts performance
• You think in angles, patterns, and distribution, not just campaigns
• You’re obsessed with performance and getting better every week
• You want exposure to massive budgets, elite creatives, and real decision-making
• You want your income to scale with your impact