Music Live Show Freelance Content Creator

USA (On-site)

Salary Not AvailableIntern/New GradContract

Posted 4 months ago

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Job Summary

Drive real-time viral content creation at live music events, focusing on TikTok-first output and fast on-site execution.

  • Capture and publish viral, real-time content at live music events.
  • Must-have: Proven viral content creation on TikTok/Instagram or similar.
  • Standout: On-site, flexible scheduling in NYC or LA for fast-paced shoots.

Job Description

Responsibilities

  • Capture high-quality, engaging content at live music shows in real time
  • Identify and film spontaneous, high-impact moments with viral potential
  • Conceptualise and plan content ideas ahead of events to maximise reach and engagement
  • Operate and manage multiple fan-style / burner social media accounts (primarily TikTok)
  • Ensure all accounts are set up, optimised, and compliant with platform guidelines prior to shows
  • Post, edit, and publish content quickly to capitalise on real-time trends and audience momentum
  • Monitor performance and adapt content strategy on the fly

Requirements

  • Proven experience creating viral or high-performing content on platforms like TikTok, Instagram, or similar
  • Deep understanding of fan culture, meme cycles, and internet trends
  • Experience running or contributing to fan accounts, burner accounts, or niche social pages
  • Strong instincts for timing, storytelling, and capturing culturally relevant moments
  • Ability to work quickly and effectively in fast-paced, high-pressure live environments
  • Excellent ideation skills; able to generate creative concepts ahead of time and execute them seamlessly
  • Strong awareness of platform rules, content moderation, and account health best practices
  • On-site at live music events (flexible hours, including evenings and weekends)
  • Location: New York or Los Angeles
  • Duration: One to five days depending on the artist and brief

Preferred

  • Experience working in music, live events, or entertainment
  • Basic video editing skills (mobile-first editing is a plus)
  • Existing network or understanding of online fan communities
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We Generate

We Generate is a global agency that exists to help brands win across social. We craft content for the the world's biggest social media pages and deliver digital campaigns that drive culture and convert. Our work has reached hundreds of millions, sparked hundreds of thousands of UGC moments, and earned us four nominations at the 2025 UK Social Media Awards including Best Small Agency and Best Use of TikTok for our very own We Generate TikTok page that saw us feature on ITV's Top 100 TikTok's of 2025!We have offices in the UK, Los Angeles, and Bogotá. Everyday we are creating viral moments, real-world impact, and measurable results. Our edge? A team that knows how to engineer virality from the inside out. Whether it is launching the new Olivia Rodrigo album on TikTok or opening the world's biggest JD store in the world, we know how to shape a social story that gets seen all around the world! You’re in good company: Universal Music Group, Sony Music Entertainment, Warner Music Group, JD Sports, Diageo, Absolut, Malibu, Virgin EMI and many more.

Founded in 2020
London, England, GBR
15 employees (11 in marketing)

Traffic Signals

Monthly Visitors
1.2K
Traffic Source Mix
Search
42.6%
Direct
36.1%
Referral
13.5%
Social
4.4%
Paid
1.7%

Headcount Trend

Current headcount: ~15

Marketing Team

Marketing Team Size
10 (67% of company)