Responsibilities

• Independently develop, produce, edit, and manage multimedia content for enrollment and marketing-related initiatives across various platforms to align with the institution's brand and campaigns, including:
• Video content for recruitment, retention, brand, social media, web, email, and advertising/marketing campaigns.
• photography of students, faculty, staff, alumni, campus, events, athletics, and other University activities.
• Short-form video and social media content designed for platforms such as Facebook, Instagram, X, TikTok, YouTube, and other emerging platforms.
• Motion graphics, animations, graphic assets, and other visual content supporting University marketing initiatives.
• Multimedia content for the public website, email communication, digital advertising, print publications, presentations, and other marketing materials.
• Support the implementation of strategic marketing initiatives that advance enrollment, retention, reputation, and institutional distinction.
• Develop and execute multimedia content strategies that communicate the University's unique value and student experience through video, photography, graphics, and other digital media.
• Conceptualize, plan, produce, capture, edit, and deliver multimedia projects from initial concept through final distribution.
• Identify, research, and develop compelling student, alumni, faculty, staff, and University stories through interviews, and information gathering, translating them into authentic and engaging multimedia content.

Requirements

• Coursework, experience, or demonstrated knowledge in multimedia production, marketing, communications, digital media, photography, videography, or related fields.
• Demonstrated ability to conceptualize, produce, edit and deliver high-quality multimedia content, including video and photography.
• Knowledge of digital storytelling and audience-focused content development.
• Proficiency with Adobe Creative Cloud or comparable multimedia and creative software.
• Knowledge of social media platforms, digital content trends, short-form video, and emerging content formats.
• Strong organizational, project management, analytical, communication, and interpersonal skills, with the ability to work effectively with students, faculty, staff, alumni, and other constituents.
• Ability to work independently and collaboratively, exercise sound judgement, and develop effective multimedia solutions that align with University goals and brand standards.
• Ability to manage multiple priorities and deadlines while maintaining attention to detail and quality.
• Demonstrated adaptability and willingness to learn new technologies, with the ability to stay current on emerging trends, platforms, tools, and best practices in multimedia content creation and digital marketing.

Preferred

• Excellent visual storytelling, oral and written communication, interpersonal, organizational, and project management skills.
• Enthusiasm for learning new technologies and techniques.
• Ability to work independently while contributing effectively to a collaborative team environment.
• A portfolio demonstrating relevant multimedia work may be required.
• Evenings and weekend work will be required for special projects and events.

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Employee discount
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off