Responsibilities

• Establish, coordinate, and execute social media strategy for the law school, under the direction of the Assistant Dean of Law School Marketing and Communications.
• Develops and updates social media content and monitors brand's social networks, responding to comments and collecting feedback from audiences.
• Creates comprehensive plans for social media engagement, including conducting market research to identify social media sites preferred by target audiences, engaging types of posts, and peak engagement posting times.
• Cultivate data-driven, high-impact, and results-oriented enrollment marketing practices to ensure annual enrollment of a high-achieving and diverse student body within the JD program and LLM program.
• Capture, create, and edit captivating high-quality visual images to promote the law school. Provide on-site event photo/video coverage for key institutional moments (e.g., Commencement, JD Admissions Open House, Admitted Students Day, orientation, yield events, etc.) on a rotating basis during evenings or weekends.
• Record and edit compelling videos to be used across various platforms, including websites, social media, and digital newsletters that authentically showcase McGeorge's community, academics, and campus life. Videos should be in alignment with university brand, goals and objectives. Produce long-form horizontal videos for YouTube and short-form vertical videos for TikTok, Instagram Reels, YouTube Shorts, and emerging platforms.
• Maintain organized digital asset libraries with appropriate metadata, versioning, and usage rights. Upload finished content and b-roll to digital libraries for future possible use.
• Develop major story and feature ideas that elevate University of the Pacific McGeorge School of Law regionally and nationally; creates and edits an extensive and wide array of compelling and interesting news and feature stories, web and magazine features, profiles, bios, newsletter content, blogs, captions, and speeches of varying lengths.
• Make decisions and recommendations regarding content direction and selection, content placement, and timing.
• Has a keen sense of curiosity in finding story ideas and knows how to tease out content from a variety of sources. Identifies stories that are media worthy and works with the Assistant Dean of Law School Marketing and Communications on pitching.

Requirements

• Bachelor's degree in journalism, English, marketing, communications, professional writing, or relevant field.
• Two (2) years of work experience with AP style, journalistic writing, and news reporting for a variety of audiences.
• Two (2) years of experience shooting and editing photography and videography.
• One (1) year of experience developing content for social media channels (including but not limited to Instagram, Facebook, LinkedIn, X, YouTube, and TikTok).
• Experience with Adobe Photoshop, Lightroom, Premiere Pro, and InDesign.
• Experience with Instagram Edits, TikTok Creative Studio, and CapCut for short-form video editing.

Preferred

• Master's degree in journalism, English, marketing, communications, professional writing, or relevant field.
• Excellent verbal and interpersonal communication skills.
• Strong writing, editing, proofreading, and photography/videography skills and the ability to work well under tight deadlines.
• High level proficiency with Microsoft Outlook, Word, Excel, and PowerPoint. Experience with Canva or a similar graphic design platform.
• Experience working with content management systems and email marketing applications.
• Experience writing marketing copy for various forms of marketing collateral, email marketing campaigns, social media, and advertisements.
• Experience using analytics software such as Google Analytics and Sprout Social.
• Experience working in a higher education or agency setting.
• Experience using social media platforms.
• Familiarity with evaluating, hiring, and managing outside vendors and/or freelance creative resources.