Multifamily Regional Marketing Manager - Remote (30% National Travel)

Irvine, CA (Remote)

$90K/yr – $120K/yrSenior Level5+ years expFull time

Posted 2 months ago

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Job Summary

Own multifamily marketing programs that drive leasing and occupancy by shaping property positioning, running cross-channel campaigns, and reporting on growth metrics.

  • Campaign Ownership: Build and optimize digital, social, display, and listing campaigns with data-driven adjustments.
  • Positioning & Partnerships: Identify market opportunities and local partnerships to boost occupancy for new and underperforming properties.
  • Leasing Impact: Collaborate with regional teams to resolve leasing challenges and convert qualified traffic into leases.

Job Description

Responsibilities
  • Collaborate with the marketing team to align campaigns with brand standards, design, and messaging.
  • Develop and execute custom marketing strategies for newly acquired and underperforming apartment communities.
  • Analyze market conditions, competitive properties, and renter demographics to identify positioning opportunities.
  • Build targeted digital campaigns across platforms such as search, display, social media, and listing services.
  • Create localized offline marketing initiatives including partnerships, events, and community outreach.
  • Work closely with regional managers and onsite teams to identify leasing challenges and implement solutions.
  • Partner with individual properties to manage marketing workflow and campaign execution—from strategy development and launch through to performance reporting and optimization.
  • Launch creative promotions and leasing campaigns designed to increase qualified traffic and conversions.
  • Track campaign performance and occupancy trends, adjusting strategies based on data and results.
  • Identify opportunities for new marketing channels, partnerships, and demand generation tactics.
Requirements
  • 5+ years of experience in multifamily/real estate marketing.
  • Intermediate experience in Entrata, Microsoft (Outlook, Word, PowerPoint, and Excel), Canva, and social media (Instagram, Facebook, TikTok).
  • Proficient in Google Suite (Analytics, Ads, Search Console, Tag Manager, and Business Profile), Meta Ads Manager, and EliseAI.
  • Proficient in Adobe Suite (InDesign, Illustrator, Lightroom, and Photoshop) and video editing in a software of choice (Adobe XD, CapCut, etc.) preferred.
  • Availability & Travel: This position will require approximately 30% travel nationally, along with the availability for nights, weekends, and holidays as needed, as well as occasional travel for company events or meetings.
Preferred
  • Adobe Suite (InDesign, Illustrator, Lightroom, and Photoshop) and video editing in a software of choice (Adobe XD, CapCut, etc.) preferred.
Benefits
  • Medical, Dental & Vision: Highlights include company-paid individual PPO-HSA plan (with $1,200 annual employer contribution); HMO options for California residents.
  • Dental and vision premiums are fully covered for employees; coverage for dependents is available at an additional cost.
  • Retirement Plans (401K): The company matches 1/3 of the employee's contribution up to 2% of the salary.
  • Life & Disability Insurance: Up to $100,000 of life insurance and AD&D coverage, plus short- and long-term disability insurance. In addition, supplemental life for the employee, spouse, and children.
  • Time Off: 11 paid holidays, 2–4 weeks of vacation based on years of service, and sick leave provided in compliance with state and local requirements.
  • Referral Bonuses: $1,000 for eligible employee referrals.
  • Volunteer Time Off: Up to 16 hours annually (8 for personal volunteer activities, 8 for company-sponsored events).
  • Perks: Professional development, tuition reimbursement, employee discounts, and more.
Trinity Property Consultants logo

Trinity Property Consultants

As one of the fastest growing owner-operator multifamily companies in the industry, we have continued to redefine and shape communities across the nation. Our core values of Empowerment, Innovation, Excellence, and Teamwork are more than words—they’re principles that guide our decisions and actions every day. Find Your Way, Find Your Home

Founded in 1999
Irvine, California, USA
771 employees (57 in marketing)

Traffic Signals

Monthly Visitors
6.9K
Traffic Source Mix
Search
33.4%
Direct
52%
Referral
6.2%
Social
7.1%
Paid
1.3%

Headcount Trend

Current headcount: ~770

Marketing Team

Marketing Team Size
56 (7% of company)