Multifamily Marketing Specialist

Jackson, TN (On-site)

$48K/yr – $58K/yrMid Level1+ years expFull time

Posted 7 weeks ago

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Job Summary

Own the leasing-marketing plan for multiple assets, turning market data into occupancy gains and price-appropriate campaigns.

  • Property marketing ownership: lead generation, lease conversions, and data-driven optimization.
  • Digital presence and reputation: manage ILS/Craigslist/social listings and online reviews to influence inquiries.
  • Reporting and regional execution: track KPIs, source attribution, and partner with leadership on strategy rollout.

Job Description

Responsibilities

  • Develop and execute property-specific marketing plans to increase leads and leases
  • Analyze market surveys, occupancy trends, and competitor positioning
  • Support pricing recommendations, concessions, and leasing campaigns
  • Oversee social media, ILS listings, Craigslist, and community websites
  • Monitor and improve online reviews and reputation performance
  • Ensure brand consistency across all marketing channels
  • Audit leasing calls, follow-ups, and on-site conversion performance
  • Coach leasing teams and provide marketing guidance to underperforming assets
  • Train team members through GraceHill, webinars, and eLearning platforms
  • Track KPIs, lead sources, and campaign performance

Requirements

  • Bachelor’s degree in Marketing or related field
  • 1+ year apartment leasing or property management experience
  • 3+ years marketing experience (multifamily strongly preferred)
  • Experience with digital marketing, online advertising, and social platforms
  • Strong communication, training, and presentation skills
  • Organized, deadline-driven, and able to manage multiple properties
  • Comfortable traveling between Evansville, IN and Jackson, TN

Preferred

  • Multifamily marketing or leasing strategist
  • Property management marketing coordinator
  • Regional marketing specialist (apartments)
  • Digital marketer with apartment industry experience

Benefits

  • Medical insurance starting at $45/month (Blue Cross)
  • FREE dental & life insurance
  • Vision and supplemental coverage options
  • Generous PTO + paid holidays
  • 401(k) with up to 3% company match
  • Tuition reimbursement + paid training programs
  • Paid sabbatical program
  • 20% rent discount at Monarch communities (terms apply)
  • Employee referral bonuses ($500–$1,000)
  • Corporate discounts (Verizon, Expedia, Office Depot & more)
Monarch Investment and Management Group logo

Monarch Investment and Management Group

Monarch Investment and Management Group ("Monarch") specializes in the acquisition and management of income-producing real estate, particularly multi-family apartment communities. Through these real estate investment vehicles, we provide investors with the opportunity for quarterly income as well as an excellent long-term return on investment.Unlike investment brokers or REITs (Real Estate Investment Trusts), Monarch remains part of the process all the way through conclusion. The same people who approve the project are the ones who are actively involved in managing the property every day. We are personally invested and highly committed to the success of the project at every phase.It is this unique and continuous involvement that separates Monarch from the competition and drives superior returns for our investors. Our Mission:Monarch’s mission is to be a leader in multi-family company in the industry. Our processes and people set us apart, in an effort to deliver superior results to all stakeholders. (Residents, staff and investors) Our Vision:Monarch Investment and Management Group strives to be the best multi-family company in the industry. We achieve our goal by hiring dedicated team members, well-suited for their individual positions, who take pride in their work and in their co-workers.MIMG self-manages by providing in-house property management, maintenance, accounting, marketing, and legal services. We work daily to maintain and improve the rental experience in a cost effective manner. Our integrity in achieving the best value for our residents’ money, also adds value to our investment and superior returns to our investors.We wish to acknowledge our entire staff. The way team members perform their duties reflects on themselves and the company as a whole.

Founded in 1992
Franktown, Colorado, USA
1K employees (36 in marketing)

Traffic Signals

Monthly Visitors
8.6K
Traffic Source Mix
Search
29.3%
Direct
49.5%
Referral
5.9%
Social
13.9%
Paid
1.4%

Headcount Trend

Current headcount: ~1K

Marketing Team

Marketing Team Size
29 (3% of company)
Median Career Experience
11 years
Median Tenure
5 years