Multi-Channel Content Creator

Responsibilities

• Serve as the primary liaison between the marketing department and key campus admission/enrollment partners, guiding the enrollment marketing team's efforts with strategies and tactics to reach and engage with the designated populations (e.g., first year/transfer/graduate, domestic/international, on-campus/online students).
• Create engaging visual and written multi-channel content for websites, email, social media, third-party platforms, and other communication vehicles to promote the Miami University student experience to future students.
• Use data-informed strategy to implement, monitor, and maintain enrollment communication plans for prospective, admitted, and enrolling students, their parents/family, and other influencers, serving as liaison to strategic teams within the Office of Admission.
• Collaborate with production managers, other content creators, designers, photographers, web staff, and other appropriate staff to produce content in support of university enrollment goals.
• Contribute to Miami social media channels, creating content that will engage prospective Miami students.
• Write, present, and modify copy.
• Proofread other editors' materials.
• Research content, conduct interviews, and prepare profiles.
• Assist in maintaining project deadlines and feasibility during the production of materials. Follow process and use appropriate software/tools for successfully monitoring progress of active projects, providing support as needed to ensure timely completion.
• Participate in professional development activities.

Requirements

• Bachelor's Degree
• At least three (3) years of experience creating content in a communication or marketing field.

Preferred

• Experience with communication in higher education, preferably admission marketing and communication.