Mortgage Marketing Director at Bay Capital Mortgage Corporation | Annapolis, MD | $55K/yr – $80K/yr

Mortgage Marketing Director

Annapolis, MD (Hybrid)

$55K/yr – $80K/yrDirector/Executive3+ years expFull time

Posted 3 months ago

Drive mortgage marketing strategy and lead-generation programs to support loan officers, referral partners, and brand growth.

Own end-to-end marketing strategy, calendar, and campaigns for loan officer growth.
Must-have: 3+ years in mortgage or financial services marketing with CRM/marketing automation experience.
Standout: Ability to build repeatable systems, manage multiple vendors, and ensure compliance.

Develop and manage the company’s marketing strategy, calendar, campaigns, and department workflow.
Support loan officers with scalable marketing tools, social media content, email campaigns, video ideas, Realtor materials, event support, and personal brand resources.
Build and manage lead generation campaigns across digital, social, email, CRM, landing pages, events, and referral partner channels.
Create marketing programs for Realtors, builders, financial advisors, CPAs, and other referral partners.
Oversee brand consistency across social media, web, video, print, email, recruiting, and company materials.
Manage marketing vendors, technology partners, designers, agencies, print providers, and digital platforms.
Ensure marketing materials follow mortgage compliance standards, including proper disclosures, licensing, fair lending, RESPA, TILA, TCPA, and CAN-SPAM requirements.
Track campaign performance, lead sources, ROI, cost per lead, cost per funded loan, LO engagement, and production impact.

3+ years of marketing experience, preferably in mortgage, real estate, banking, financial services, or a sales-driven industry.
Strong understanding of digital marketing, social media, CRM campaigns, email marketing, branding, lead generation, and sales enablement.
Ability to manage multiple projects, vendors, deadlines, and internal requests.
Strong writing, communication, organization, and presentation skills.
Comfortable working in a compliance-driven industry.
Experience with Canva, CRM systems, marketing automation, social media platforms, SEO, paid ads, video marketing, or mortgage technology is preferred.

The right person is strategic, organized, creative, and execution-focused. They understand how to support salespeople without becoming an order taker. They can build repeatable systems, manage priorities, improve brand consistency, and connect marketing activity to real business results.
Experience with Canva, CRM systems, marketing automation, social media platforms, SEO, paid ads, video marketing, or mortgage technology is preferred.

Medical - (Premium Shared with Employee)
HSA - if participating in high deductible plan
Dental
Vision
Life Insurance - $15,000 policy paid by Company
401K - vested 100% on day one (1) of participation (6 month waiting period); Company matches 100% of your first 3% deferral and 50% on your next 2% deferral
Paid time off