Mobile Marketing Specialist

Las Vegas, NV (Unknown)

Salary Not AvailableMid LevelFull time

Posted 3 weeks ago

Job Summary

Own and drive mobile marketing initiatives to boost app adoption and engagement, collaborating with Marketing and IT on campaigns, messaging, and optimization across channels.

  • Lead mobile marketing campaigns and push/in-app messaging
  • Coordinate with product/IT on launches and content
  • Analyze performance and stay ahead of trends

Job Description

Responsibilities

  • Responsible for the development and implementation of mobile marketing initiatives, including messaging and increase adoption. Collaborate across both Marketing and IT to drive results and enhance the guest experience.
  • Develop and execute marketing campaigns to promote mobile app
  • Create and manage push notifications and in-app messaging campaigns to improve user engagement and retention
  • Conduct A/B testing to improve performance and coordinate content creation
  • Optimize app store listings to improve visibility and downloads
  • Monitor key performance metrics and prepare summarizations of findings
  • Collaborate with development teams to support product launches and updates
  • Conduct market research and competitor analysis to identify trends and opportunities
  • Stay up to date with mobile marketing trends, best practices and emerging technologies

Requirements

  • Bachelor’s degree in Marketing, Business, or related field preferred; significant recent and relevant work experience may be substituted.
  • Experience with relational databases, particularly reading and writing SQL
  • Strong written and verbal communication skills
  • Must be detail-oriented/highly organized, and strong analytical skills.
  • High degree of self-motivation to learn new methodologies that will enhance job performance and marketing results.
  • Must be able to obtain/maintain any necessary licenses and/or certifications.
Boyd Gaming Corporation logo

Boyd Gaming Corporation

3.5 Glassdoor

Founded in 1975 in Las Vegas, Boyd Gaming Corporation (NYSE: BYD) is one of America’s largest and most respected casino entertainment companies. We operate 27 gaming entertainment properties in 11 states, manage a tribal casino in northern California, and own and operate Boyd Interactive, a B2B and B2C online casino gaming business. We have a long and established track record of creating substantial value for our shareholders through our diversified business portfolio, successful growth investments, and ongoing program to return capital to our shareholders.Realizing the essential role our team members play in our success, Boyd is committed to being an employer of choice – creating a unique workplace culture where our 16,000 team members feel welcome, valued and respected. As a result, we have one of the longest-tenured workforces in our industry, with team members averaging nearly 8 years of service with Boyd on a Companywide basis.We also recognize that our success is built upon thriving communities, and we are deeply committed to investing in the well-being of the communities we call home. Through a Companywide initiative called Caring the Boyd Way, Boyd strives to reduce our impact on the environment; enhance the lives of our team members and guests; provide financial support to non-profit organizations serving our communities; and uphold good corporate governance.We are proud to have been recognized as an industry leader by numerous national publications, including Time magazine’s “America’s Best Companies” and Newsweek’s “America’s Most Responsible Companies,” “Most Trustworthy Companies in America” and “America’s Most Charitable Companies.” Building on our 51-year legacy, we look forward to further success and growth in the years ahead, as we continue to create shareholder value while positively impacting our stakeholders and the communities we call home.

Founded in 1975
Las Vegas, Nevada, USA
7.2K employees (656 in marketing)
0% recommend to a friend

Marketing Team

Marketing Team Size
467 (7% of company)
Marketing Roles Posted (Last 30 Days)
3

Funding

Total Funding
$2.7B
Last Raise
$2.7B
Post IPO Debt

Funding History

  • Jan 2026
    Post IPO Debt • $2.7B

Traffic Signals

Monthly Visitors
1.2M
Monthly Google Ads Budget
$49.7K
Traffic Source Mix
Search
37%
Direct
49.2%
Referral
8.1%
Social
0.6%
Paid
1.3%

Headcount Trend

Current headcount: ~7.2K

Recent News

Boyd Gaming Corporation logo

Mobile Marketing Specialist

Boyd Gaming Corporation · Las Vegas, NV · Unknown