Responsibilities

• Work with partners to plan and launch co-branded campaigns, including webinars, events, content, email, and digital programs.
• Build and manage a partner marketing calendar, aligning activities with key business priorities and product launches.
• Develop joint value propositions and messaging frameworks tailored to each partner's audience and strengths.
• Create and distribute co-branded assets such as case studies, solution briefs, blog posts, and social content.
• Track campaign performance, report on ROI, and use data to optimize future programs. Manage the partner marketing budget and ensure efficient allocation of MDF (Market Development Funds) where applicable.
• Coordinate with internal teams (demand gen, product marketing, sales, design) to ensure partner initiatives are integrated into broader go-to-market plans. Support partner enablement by creating toolkits, playbooks, and resources that help partners market effectively.
• Represent the company at partner events, conferences, and co-hosted programs. Identify opportunities to deepen existing partnerships and explore new co-marketing relationships.

Requirements

• 5-7+ years of experience in channel partner marketing, channel marketing, alliance marketing, or a related B2B marketing role.
• Proven track record of planning and executing multi-channel co-marketing campaigns.
• Strong project management skills with the ability to juggle multiple partners and programs simultaneously.
• Excellent written and verbal communication — you can craft compelling messaging and present to both internal and external stakeholders.
• Experience working with CRM and marketing automation platforms (e.g., Salesforce, HubSpot, Marketo).
• Comfort with data — you know how to measure what matters and tell the story behind the numbers.
• A collaborative mindset and the ability to build strong relationships across teams and with external partners.
• Familiarity with MDF programs and partner portal management is a plus.

Preferred

• Experience in SaaS or technology partnerships.
• Background in field marketing or event management.
• Exposure to partner ecosystems like AWS, Salesforce, Google, or similar platforms.
• Experience with ABM (Account-Based Marketing) strategies in a partner context.