Responsibilities

• Collaborate cross-functionally to implement on-brand messaging across every touchpoint in the customer journey.
• Ensure the strategic alignment and brand consistency of every marketing activity.
• Plan and execute full-funnel marketing campaigns across various channels, including email, social media, digital advertising, print, trade shows, and events.
• Oversee and contribute to the writing and editing of engaging content for marketing materials, including emails, blog posts, brochures, websites, and social media posts.
• Own, develop, and execute a strategically-aligned organic social media content calendar
• Collaborate with the sales leadership team to develop sales enablement materials, presentations, and partnerships that support lead-generation efforts.
• Augment dealer and distributor product sales by conducting co-marketing campaigns, completing dealer website audits, and providing up-to-date product descriptions and images.
• Serve as the primary point person for national account marketing, with support from the Director of Marketing.
• Monitor and analyze campaign performance using analytics tools, presenting monthly results to executive leadership and cross-functional teams.
• Conduct market research to better serve MityLite, Holsag, and Bertolini’s distinct target audiences, understand the company’s competitive position, identify potential promotional partnerships, and analyze industry trends.

Requirements

• The ideal candidate will have a bachelor’s degree in Marketing, Business Management, or a related field and at least four years of experience in brand management, content marketing, or a similar role. They should have demonstrated success developing integrated, multi-channel campaigns that increase brand awareness, generate leads, and support business growth.
• Experience with B2B marketing, dealer or distributor relationships, commercial furniture, or interior design is preferred. Strong knowledge of performance marketing, advertising strategies, and sales enablement best practices will also be valuable.
• The right person will be an excellent communicator who can work independently and collaboratively, stay organized, and manage multiple projects at once.
• Experience with Google Analytics, HubSpot, or a similar CRM and marketing automation platform is strongly preferred, and HubSpot certifications are a plus.

Preferred

• HubSpot certifications are a plus.

Benefits

• MITY Inc. offers competitive compensation and a comprehensive benefits package, including medical, dental, vision, life insurance, 401(k) with company match, PTO, and other employee benefits.