MindWare Senior Manager Product & Brand

Roseville, MN (On-site)

$120K/yr – $160K/yrSenior Level7+ years expFull time

Posted 1 hr ago

Job Summary

Owns cross‑functional product, creative, and brand collaboration to shape portfolio priorities, storytelling, and execution across catalog, e‑commerce, and channels.

  • Defines strategic priorities and ensures brand standards and customer focus.
  • Leads long-range planning and cross‑functional alignment.

Job Description

Responsibilities

  • Establishes and communicates a unified vision across Product Development, Creative, and Brand/Design to ensure cohesive execution and strong market impact.
  • Aligns product innovation, visual storytelling, and brand standards to support MindWare growth objectives.
  • Translates business goals into clear strategic priorities for functional leaders and their teams.
  • Identifies opportunities to streamline workflows, eliminate redundancies, and improve cross-functional collaboration.
  • Provides strategic direction to Product Development leadership to guide portfolio priorities, innovation focus, and execution against business objectives.
  • Reviews and guides major product concepts, innovation initiatives, and portfolio direction.
  • Partners with Product Development leadership on long-range planning, innovation roadmaps, and investment priorities to ensure product pipelines align with brand positioning, customer needs, margin targets, and growth strategies.
  • Ensures cross-functional alignment between Product Development, Merchandising, Creative, and Wholesale.
  • Provides strategic oversight to the Senior Product Developer & Catalog Manager to ensure catalog product assortments, merchandising strategies, and creative direction aligning with brand positioning and business objectives.
  • Ensures strong integration between catalog merchandising, product development, and creative teams to deliver compelling assortments, storytelling, and visual presentation across print and digital channels.

Requirements

  • Working understanding of site analytic tools and metrics
  • Detail oriented
  • Excellent communications skills
  • Ability to think conceptually
  • Ability work under pressure of deadlines and multi-task
  • Ability to perform job duties in a safe manner
  • Bachelor’s Degree in Business Administration, Merchandising, related field or equivalent combination of education and experience
  • Minimum seven years experience with site management including workflow in an on-line retail environment
  • Minimum three years previous management experience
  • Previous experience with content management systems, catalog and ecommerce business

Preferred

  • Knowledge of HTML and A/B testing environments helpful

Benefits

  • Comprehensive wellness and employee assistance programs
  • Medical, dental, vision coverage options
  • Company 401K matching program
  • Basic life insurance
  • Parental leave
  • Medical and family leave
  • Paid Time Off
  • Employee discount
  • Company events and more!
Oriental Trading Company, A Berkshire Hathaway Company logo

Oriental Trading Company, A Berkshire Hathaway Company

3.0 Glassdoor

Oriental Trading Company has one simple mission: to make life more fun. For individuals, nonprofits, churches and schools, we provide countless reasons to share smiles while making all of life's moments more special.With more than 40,000 unique products, we're the nation's largest direct retailer of value-priced party supplies, toys and crafts as well as a leading provider of fundraising products. Headquartered in Omaha, Nebraska, Oriental Trading has continued its long-standing commitment to excellent customer service, even being recognized by Foresee as one of the Top 20 Internet Retailers based on customer satisfaction. Additionally, Oriental Trading has been rated one of the Top 100 Online Retailers by Internet Retailer. Our history with fun is one that spans for the better part of the last century. Founded in 1932, we became a major supplier of novelties to the U.S. carnival trade in the 1950s before expanding in the succeeding decades through catalogs, direct marketing and eventually the internet in 1999.In 2012, Warren Buffett's Berkshire Hathaway saw tremendous value and growth opportunity in Oriental Trading and made the decision to purchase our company. Shortly after, Oriental Trading acquired two companies that aligned with our mission: MindWare, a manufacturer, wholesaler and direct retailer of “brainy toys for kids of all ages,” and SmileMakers, a leading brand specializing in patient giveaways and promotion products for dental and healthcare markets. To better meet the needs of our customers, Oriental Trading created several new brands in 2017; Marry Me, Fun365, and CustomFun365. For over 85 years, we've helped friends and families around the world spark imaginations and celebrate special moments. Spreading fun one smile at a time? That's our specialty!Ready to Make Your Career More Fun? Learn more at MyOTCCareer.com.

Founded in 1932
Omaha, Nebraska, USA
1.1K employees (135 in marketing)
51% recommend to a friend
59% CEO approval

Salaries

Posted range

$120K/yr – $160K/yr

Taken straight from the job posting.

See all Oriental Trading Company, A Berkshire Hathaway Company salaries

Marketing Team

Marketing Team Size
84 (8% of company)
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
5.5M
Monthly Google Ads Budget
$122.1K
Traffic Source Mix
Search
33.8%
Direct
57%
Referral
3.1%
Social
4.9%
Paid
1%

Headcount Trend

Current headcount: ~1.1K
Oriental Trading Company, A Berkshire Hathaway Company logo

MindWare Senior Manager Product & Brand

Oriental Trading Company, A Berkshire Hathaway Company · Roseville, MN · On-site