Oriental Trading Company, A Berkshire Hathaway Company logo

Oriental Trading Company, A Berkshire Hathaway Company

Brand

3.0

Company overview

Oriental Trading Company has one simple mission: to make life more fun. For individuals, nonprofits, churches and schools, we provide countless reasons to share smiles while making all of life's moments more special.With more than 40,000 unique products, we're the nation's largest direct retailer of value-priced party supplies, toys and crafts as well as a leading provider of fundraising products. Headquartered in Omaha, Nebraska, Oriental Trading has continued its long-standing commitment to excellent customer service, even being recognized by Foresee as one of the Top 20 Internet Retailers based on customer satisfaction. Additionally, Oriental Trading has been rated one of the Top 100 Online Retailers by Internet Retailer. Our history with fun is one that spans for the better part of the last century. Founded in 1932, we became a major supplier of novelties to the U.S. carnival trade in the 1950s before expanding in the succeeding decades through catalogs, direct marketing and eventually the internet in 1999.In 2012, Warren Buffett's Berkshire Hathaway saw tremendous value and growth opportunity in Oriental Trading and made the decision to purchase our company. Shortly after, Oriental Trading acquired two companies that aligned with our mission: MindWare, a manufacturer, wholesaler and direct retailer of “brainy toys for kids of all ages,” and SmileMakers, a leading brand specializing in patient giveaways and promotion products for dental and healthcare markets. To better meet the needs of our customers, Oriental Trading created several new brands in 2017; Marry Me, Fun365, and CustomFun365. For over 85 years, we've helped friends and families around the world spark imaginations and celebrate special moments. Spreading fun one smile at a time? That's our specialty!Ready to Make Your Career More Fun? Learn more at MyOTCCareer.com.
Founded in 1932
Omaha, Nebraska, USA
1.1K employees (135 in marketing)
51% recommend to a friend
52% positive business outlook

Salaries

Help build salary transparency at Oriental Trading Company, A Berkshire Hathaway Company

Share your compensation anonymously to see full data.

Contribute

People

Headcount trend

Company growth over the last 12 months

Headcount -0.9% year over year

Audience

Monthly website visitors
5.5M
Month over month+19.1%
Quarter over quarter+81.5%
Top sourceDirect (57%)
Ad budget per month$122.1K
Average search rank42.5
Traffic source mix
Direct
57%
Search
33.8%
Social
4.9%
Referral
3.1%
Paid referral
1%

LinkedIn followers

Follower count and growth

Total followers

14.4K

12-mo growth

+6.5%

Monthly growth

+0.8%

News

Links