Responsibilities

• Lead the overall social media strategy across platforms including Instagram, Facebook, X, and emerging channels.
• Own and manage the digital marketing calendar, planning and forecasting.
• Implement social listening strategies to track brand mentions, quality, and sentiment.
• Manage and optimize multiple social profiles, actively engaging fans and growing vibrant online communities for maximum brand exposure and recall.
• Stay on top of all platform updates, cultural moments, and emerging trends, applying strategic judgment to reactive and real-time content opportunities.
• Lead copywriting, brand voice, and community management across all digital platforms, ensuring consistency, authenticity, and fan-first engagement.
• Develop and implement integrated strategies that build top-of-mind brand recognition, including breakthrough creative campaigns designed to embed brand recognition in consumer consciousness across all digital touchpoints.
• Develop clear, effective briefs for internal and external teams, and collaborate on multi-faceted campaigns.
• Manage and analyze social, email, SEO, and website analytics and tracking setup for comprehensive brand interaction and performance measurement.
• Track competitive activity on an ongoing basis and proactively share insights with the broader department.

Requirements

• 5-10 years of hands-on experience executing multi-channel digital marketing efforts with proven results.
• Prior experience in entertainment, film/TV, or media environments is required.
• Proficiency with Adobe Suite programs including Photoshop to create visually captivating content in a short timeframe.
• Expert-level experience in AI SEO tools, SEO implementation, email marketing, web management, and social media.
• Platform experience in Braze, AWS, Google Analytics, Buffer, Meta Business Manager, and Social Suites.
• Proficiency in AI is a must.
• Strong experience briefing creative consultants and agencies to produce attractive, effective content.
• Proven track record working with social media agencies, influencers, and external content creators.
• Experience in developing earned influencer partnerships and campaigns.
• Fluency in paid media and an understanding of how content, media, and platform algorithms work together to drive performance.

Benefits

• Medical Insurance (Health, Dental & Vision)
• 401(k)
• Paid Time Off
• H1B/Green Card Sponsorship for qualified employee
• Hands-on experience at global industry leader Samsung
• Opportunities for career advancement