Responsibilities

• City community end-to-end — building, managing, and growing a Miami community that is curated, engaged, and genuinely connected to what Dion stands for.
• Ambassador network — sourcing, onboarding, and managing a curated roster of Miami-based ambassadors who open the right doors and bring the right people in. Quality over volume, always.
• Events and activations — from intimate dinners to venue takeovers at the places that actually matter in this city. You know what a high-quality room feels like and you know how to build one that doesn’t look like it was planned.
• Local marketing — UGC, creator relationships, community moments, whatever moves the right people into the app and keeps them there.
• Weekly reporting back to the team with clear metrics, clear reads, and clear next moves.

Requirements

• You know Miami. Not as a tourist. You know the community, the rooms, the crowd that matters, and who opens doors for who.
• 3–6 years in community management, marketing, events, or brand — at a consumer company, a hospitality brand, or somewhere with a genuine bar for who gets in the room.
• You have strong personal taste and high standards. You’ve worked with or around communities that are selective about everything — venues, members, partners — and you understand why that selectivity is the product.
• You’ve managed ambassador programs, creator networks, or community activations before and you can talk about what actually moved the needle.
• Strong commercial instincts — you think about retention and engagement, not just reach and impressions.
• You operate independently. You don’t wait to be told what to do next. You come with a plan and you execute it.