Responsibilities

• Lead the development and execution of product marketing strategies to drive product adoption, customer retention, and revenue growth.
• Develop compelling product positioning, messaging, and value propositions tailored to different target audiences.
• Collaborate with internal and external stakeholders to align marketing efforts with product launches, updates, and overall business goals.
• Create and maintain sales collateral, presentations, and product content to support stakeholders and customer-facing efforts.
• Monitor product performance and analyze customer feedback to refine marketing strategies and enhance product experience.
• Build and nurture relationships with key affinity groups, partnerships, and communities to expand our brand reach and drive customer loyalty.
• Develop and execute affinity-based marketing campaigns, leveraging partner networks, co-branded efforts, and customer engagement strategies.
• Identify opportunities to integrate products into affinity group offerings and enhance customer experience through strategic partnerships.
• Collaborate with cross-functional teams to ensure consistency in messaging and branding across all affinity marketing channels.
• Track and report on affinity marketing performance, measuring ROI and identifying areas for continuous improvement.

Requirements

• Bachelor’s degree in marketing, business, or a related field.
• 5+ years of experience in marketing, affinity marketing, or related fields.
• Strong understanding of product positioning, customer segmentation, and go-to-market strategies.
• Experience working with affinity groups, partnerships, or community-based marketing.
• Excellent communication, presentation, and interpersonal skills.
• Proficiency in marketing analytics tools, CRM systems, and budgeting programs (e.g., Tableau, Salesforce Marketing Cloud, NetSuite, Adaptive).
• Strong project management skills and ability to prioritize in a fast-paced environment.
• Creative thinking with an analytical mindset to drive data-driven decisions.

Preferred

• MBA preferred