Requirements

• 5+ years of experience in marketing analytics, business intelligence, marketing measurement, or a related field. This aligns with Hershey's Manager-level experience guidelines.
• Experience in a CPG, agency, or fast-paced consumer products environment preferred.
• Experience analyzing digital marketing performance and media effectiveness.
• Experience creating executive-level presentations and communicating insights through data storytelling.
• Experience partnering with cross-functional business stakeholders and external agency teams.
• Bachelor's degree in Marketing, Data Analytics, Business, Statistics, Economics, or a related discipline.

Preferred

• Familiarity with media metrics, marketing KPIs, and digital performance platforms such as Google Analytics, Meta Ads, DSPs, and related marketing technology solutions.
• Experience with marketing mix modeling (MMM), brand lift studies, sales lift studies, and test-and-learn methodologies.
• Familiarity with organic social analytics and social listening platforms.
• Proficiency with Excel and data visualization tools such as Power BI, Tableau, or Looker.
• Strong analytical, critical thinking, communication, and project management skills.
• AI tool familiarity is a plus.

Benefits

• Health & Wellbeing: Medical, dental, and vision coverage, plus wellness programs that support your physical and mental health
• Financial Security: Competitive pay, annual incentive opportunities, and a 401(k) with company match
• Time Off & Flexibility: Paid time off, company holidays, and flexible ways of working where applicable
• Growth & Development: Career development programs, learning opportunities, and internal mobility
• Benefits may vary based on role, location, and eligibility.