Mgr, Digital Marketing Organic Search

Responsibilities

• Build strategic search visibility roadmaps spanning SEO (on-page & off-page), AEO, and GEO that coordinate approaches across multiple national and local websites
• Own AI search visibility as a standing discipline: entity strategy, structured data and schema markup for machine extractability, and citation/mention tracking across ChatGPT, Perplexity, Google AI Overviews, and Gemini
• Responsible for the implementation of search tactics that are data-driven and measured against business goals: organic growth, AI citation/mention share, return visitors, acquisition and engagement, conversion, and downstream appointment volume
• Manage internal SEO team, external agencies and vendors to prioritize and execute against a cohesive search visibility strategy
• Responsible for technical SEO audits of web properties, including extractability and structured-data readiness for AI retrieval systems; present findings and recommendations to leadership and teams
• Build and maintain automated workflows for keyword research, SEO briefs, and content review to reduce manual execution and reinvest capacity into strategy, measurement, and AI visibility work
• Oversee ongoing maintenance and monitoring of backlink profile and broader off-site authority signals (industry publications, earned media, third-party citation sources that influence LLM retrieval); develop, execute, and manage a link building and digital authority strategy
• Responsible metatag/structured-data maintenance and improvement
• Own local and practice-level AI visibility: ensure PDS-affiliated practices surface and are cited correctly when patients query AI systems for local/condition-specific care (e.g., "best dentist near me," "dentist that treats X"); partner with Field Marketing and the MOD/Yext data pipeline to ensure listing and entity data quality supports this
• Collaborate with teams across channels to develop category strategies against dental industry and specialty markets, including how PDS Health is represented in AI-generated category comparisons; derive and deliver tangible business value from this holistic approach

Requirements

• 6-8 years relevant work experience in Search Engine Optimization for a business with national locations, including demonstrated experience adapting strategy to AI-powered search (AEO/GEO)
• 2-3 years of management experience leading an SEO or digital marketing team
• Bachelor's Degree from an accredited college in Marketing, Communications, or related field. In lieu of degree, 8+ years of experience is required.
• Demonstrated ability to effectively prioritize & drive business outcomes through search visibility, particularly in a large, multi-faceted and fast-paced environment
• Expert knowledge of technical SEO and structured data/schema strategy for AI extractability, proven ability to stay abreast of current standards, and willingness to perform regular technical and AI-readiness audits
• Knowledge of HTML (including ARIA/accessibility, OG metatags, structured data/schema.org), CSS, XML and JSON sitemaps, and page optimization techniques and technologies
• Ability to take in data, business objectives, and context to provide actionable, impactful SEO and AI-visibility recommendations across multiple brands
• Mentor and lead team of specialists with support of manager

Preferred

• Experience with HTML, CSS & JavaScript coding, and other web programming skills
• Experience working with Adobe Analytics, Google Analytics, and Data Visualization (Tableau, PowerBI, Marketing Intelligence)
• Prior experience launching and/or growing new brands/sites/products with SEO, AEO, or GEO
• Prior experience working closely with an SEO agency to expand upon individual efforts and impact
• Experience building or scaling automated SEO/content workflows to reduce manual execution load
• Experience in retail and/or healthcare industries
• Experience connecting search/AI visibility performance to revenue, appointment volume, or comparable commercial outcomes

Benefits

• Medical, dental, and vision insurance
• Paid time off
• Tuition Reimbursement
• 401K
• Paid time to volunteer in your local community