Responsibilities

• Partner with stakeholders to define and build target audiences
• Develop segmentation strategies, including suppression lists
• Communicate campaign performance results to diverse teams and stakeholders
• Collaborate effectively with technical and non-technical teams
• Manage lead scoring and routing
• Build reporting dashboards and ad hoc reports for marketers
• Ensure data integrity between databases and CRMs

Requirements

• 3+ years overall experience in SQL including building custom audience segments
• Experience in SFDC or similar CRM tools
• Strong understanding of audience segmentation and targeting

Preferred

• Experience with ESP or marketing automation tools
• Experience creating or working with APIs
• Experience developing and managing campaign dashboards
• Strong reporting skills with a focus on future campaign optimization
• Proven analytical skills and a track record of problem-solving
• Experience presenting to stakeholders
• Proficient in campaign reporting with a history of performance optimization
• Ability to thrive in a fast-paced, deadline-driven environment with rapidly changing priorities and a high volume of projects

Benefits

• We support you with competitive wages and with comprehensive health care including medical, dental and vision coverage
• We support your family with gender-neutral baby bonding leave, 24-26 week birth-parent maternity leave, and generous life, accident and disability insurance minimums
• Employees who work onsite can enjoy free meals and snacks, and fun onsite experiences