Responsibilities

• Collect, track, and analyze data on events, campaigns, social engagement, press coverage, and outreach activities.
• Identify, compile, and assess performance data across digital platforms to inform decision-making and improve audience reach and engagement.
• Evaluate communication plans, digital engagement campaigns, products, and projects using performance measures and audience feedback.
• Measure attitudes and behaviors among key audiences, including policymakers, Congress, the public, scientific communities, industry, educators, and media stakeholders.
• Use data-driven findings to refine communication strategies and strengthen engagement efforts.
• Analyze digital engagement policies, processes, and procedures, recommending performance measurement goals and best practices.
• Prepare clear, data-rich reports, dashboards, and visualizations that highlight key performance indicators, trends, and insights.
• Draft evaluation summaries and findings for leadership in accessible and actionable formats.
• Provide integrated program support for compiling, analyzing, and reporting the status of campaigns and outreach projects.
• Work collaboratively with writers, editors, designers, and digital media teams to ensure analytics guide future content and campaign design.
• Stay current on best practices in digital analytics, media monitoring, metrics development, and performance evaluation.