Meta Paid Ads Strategist + Buyer

Maitland, FL (Remote)

$100K/yr – $130K/yrSenior Level5+ years expFull time

Posted 6 weeks ago

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Job Summary

Own paid media execution for client campaigns with emphasis on Meta, data-driven optimization, and measurement across lead-generation goals.

  • Campaign Ownership: Plan, launch, and scale Meta campaigns with rigorous tracking, attribution, and reporting.
  • Optimization & Insights: Continuously test audiences, creatives, and landing pages to improve CPL, CPA, and lead quality.
  • Communication & Growth: Translate performance to internal and client stakeholders and spot new opportunities for growth.

Job Description

Responsibilities

  • Develop campaign plans based on client goals, target audiences, and budget allocations
  • Build, launch, and manage paid advertising campaigns primarily across Meta platforms
  • Monitor campaign performance daily and make data-driven optimization decisions
  • Analyze key performance metrics including CPL, CPA, conversion rates, and lead quality
  • Scale successful campaigns while maintaining efficiency and profitability
  • Execute A/B testing strategies across audiences, creative, messaging, and landing page experiences
  • Partner with Paid advertising team members to provide performance-based recommendations and insights
  • Troubleshoot tracking, attribution, conversion, and pixel-related issues
  • Maintain accurate campaign setup, budget management, and reporting processes
  • Identify emerging trends, platform changes, and growth opportunities

Requirements

  • 5+ years of experience managing paid media campaigns
  • Experience with campaign attribution, conversion tracking, and performance reporting
  • Hands-on experience with Meta Ads Manager and paid social advertising
  • Experience scaling lead generation campaigns while maintaining efficiency targets
  • Experience with reporting and analytics platforms such as Looker Studio, Domo, Tableau, or Power BI
  • Experience analyzing campaign performance and making data-driven optimization decisions
  • Strong understanding of lead generation and demand generation marketing
  • Strong analytical, organizational, and problem-solving skills
  • Ability to work independently, take initiative, and proactively solve problems
  • Proven ability to manage multiple campaigns and priorities simultaneously

Nice to have

  • Detail-oriented and highly organized
  • Naturally curious and eager to learn
  • Confident in your expertise while remaining open to feedback and collaboration
  • Self-motivated and accountable
  • Strategic thinker who can connect data to business outcomes
  • Comfortable taking initiative and researching solutions independently
  • Passionate about continuous testing, learning, and optimization
  • Experience managing mass tort advertising campaigns
  • Experience with class action advertising campaigns
  • Agency experience managing multiple client accounts

Benefits

  • 401(k) with employer matching
  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • Unlimited Manager-Approved Paid Time Off
  • Fully Remote Workforce
  • Hybrid Office Option for Local Team Members
  • Collaborative, Growth-Oriented Team Environment