Responsibilities

• Build, launch, and manage paid media campaigns within Meta Ads Manager (Facebook & Instagram)
• Execute campaign structure based on provided strategy (campaigns, ad sets, ads, targeting, budgets, placements)
• Monitor live campaigns to ensure proper delivery, pacing, and performance
• Perform in-platform updates including budget adjustments, creative swaps, audience changes, and scaling support
• Ensure campaigns are launched on time, error-free, and aligned with performance goals
• Maintain clean and organized ad accounts, including naming conventions, tracking, and campaign structure
• Assist with A/B testing execution across creatives, audiences, and formats
• Collaborate closely with creative teams to ensure assets are built for paid performance
• Upload, QA, and manage all creative assets within Meta Ads Manager
• Identify top-performing creatives and support ongoing iteration and testing

Requirements

• 2–4+ years of experience in media buying, paid social, or performance marketing
• Hands-on experience within Meta Ads Manager (campaign builds, optimizations, and reporting)
• Strong understanding of paid media fundamentals (targeting, budgets, bidding, creative testing)
• Experience managing multiple campaigns and priorities in a fast-paced environment
• High attention to detail with strong execution and organizational skills
• Ability to interpret performance data and take action within campaigns
• Experience in e-commerce or direct-to-consumer brands

Preferred

• Experience with TikTok Ads, Google Ads, or multi-channel paid media
• Background in health & wellness, lifestyle, or CPG brands
• Familiarity with UGC and performance creative workflows
• Experience with tools like Airtable, Notion, Monday.com, or similar project management systems