Position Overview We are seeking a Meta Media Buyer to support the execution, optimization, and day-to-day management of paid media campaigns across multiple fast-growing wellness and lifestyle brands. While overall strategy is set by senior leadership and the ad manager, this role plays a critical part in media buying execution —ensuring campaigns are properly built, launched, monitored, and iterated based on performance. This is a hands-on role for someone who understands how to translate creative into high-performing paid campaigns , manage in-platform execution within Meta Ads Manager, and support ongoing optimization through strong organization, testing, and attention to detail. Key Responsibilities Media Buying & Campaign Execution - Build, launch, and manage paid media campaigns within Meta Ads Manager (Facebook & Instagram) - Execute campaign structure based on provided strategy (campaigns, ad sets, ads, targeting, budgets, placements) - Monitor live campaigns to ensure proper delivery, pacing, and performance - Perform in-platform updates including budget adjustments, creative swaps, audience changes, and scaling support - Ensure campaigns are launched on time, error-free, and aligned with performance goals - Maintain clean and organized ad accounts, including naming conventions, tracking, and campaign structure - Assist with A/B testing execution across creatives, audiences, and formats Creative & Performance Alignment - Collaborate closely with creative teams to ensure assets are built for paid performance - Upload, QA, and manage all creative assets within Meta Ads Manager - Identify top-performing creatives and support ongoing iteration and testing - Ensure high-performing ads are refreshed, duplicated, and scaled appropriately - Support creative feedback loops based on campaign performance Paid Media Operations & Workflow - Coordinate with design, video, and content teams to align creative production with campaign timelines - Track campaign assets, versions, and performance across multiple brands - Ensure smooth handoff between strategy, creative, and media buying execution - Maintain organization across campaigns, assets, and reporting trackers Performance Monitoring & Optimization Support - Monitor key performance metrics (CTR, CPC, CPA, ROAS) and flag any issues or opportunities - Assist in identifying trends across campaigns, creatives, and audiences - Support ongoing optimization efforts by implementing changes directed by the ad manager - Help surface insights on what’s working to inform future campaign execution Qualifications Required - 2–4+ years of experience in media buying, paid social, or performance marketing - Hands-on experience within Meta Ads Manager (campaign builds, optimizations, and reporting) - Strong understanding of paid media fundamentals (targeting, budgets, bidding, creative testing) - Experience managing multiple campaigns and priorities in a fast-paced environment - High attention to detail with strong execution and organizational skills - Ability to interpret performance data and take action within campaigns - Experience in e-commerce or direct-to-consumer brands Preferred - Experience with TikTok Ads, Google Ads, or multi-channel paid media - Background in health & wellness, lifestyle, or CPG brands - Familiarity with UGC and performance creative workflows - Experience with tools like Airtable, Notion, Monday.com, or similar project management systems What Success Looks Like in This Role - Campaigns are built, launched, and optimized efficiently with minimal errors - Paid media execution runs smoothly across multiple brands and campaigns - Creative is consistently tested, iterated, and aligned with performance goals - Ad accounts are clean, organized, and easy to navigate - Performance insights are translated into actionable campaign improvements - Media buying execution contributes directly to scalable growth Compensation & Benefits Base Salary Range: $80,000 – $100,000 annually Placement within the range is based on experience with media buying, paid media execution, and performance optimization